A major logistical component of running an e-commerce business is delivery. From packaging to shipping, there are a lot of factors to consider to get your products to your customers in a timely and efficient manner. Yet, packing is often overlooked for transportation. After all, once your products are in the box, they're out of your hands…right?
Wrong.
Packing is just as important as any other step in the e-commerce delivery process. Here are three essential packing tips to keep in mind for your e-commerce business.
Use the Right Materials
The type of material you use to pack your products will have a direct impact on how well they arrive at their destination. You want to use materials that will protect your items from damage, but you also don't want to overpack and make the box too heavy or bulky.
So, let's say you're packing jewelry. You'll want to use a material like bubble wrap or foam pellets to protect the delicate items.
Then, as much as possible, use eco-friendly materials like recycled paper or recyclable plastics. Not only is this better for the environment, but it also shows that your business is socially responsible – always a bonus in the eyes of consumers.
Label Everything
A very important step: labeling. Your freight unloading company will thank you for it.
Include all the relevant information on the label, including the recipient's name and address, your business name and logo, and any special instructions (like “fragile” or “this side up”). This might seem like a no-brainer, but you'd be surprised how often boxes get lost in transit because they weren't properly labeled.
When labeling:
- Make sure the writing is legible. There's no point in labeling if no one can decipher what it says!
- Use a waterproof label or tape. You never know when your box might get caught in the rain.
- Include a tracking number. This is essential so you can keep tabs on your shipment and make sure it arrives at its destination safely.
Think Of Aesthetics
Your packaging is the first thing your customers will see when they receive their shipment, so you want to make sure it's up to par. In addition to using high-quality materials and proper labeling, you also want to pay attention to the aesthetics of your packaging.
For example, if you're selling beauty products, you might want to use packaging that's clean and sleek. On the other hand, if you're selling children's toys, you might want to use packaging that's fun and colorful.
Whatever your style, just make sure it matches the overall aesthetic of your brand. This will help create a cohesive look for your business and leave a lasting impression on your customers.
Aesthetic tips include:
- Choosing a color scheme that matches your brand.
- Using attractive fonts and graphics.
- Include your logo on the packaging.
By following these packing tips, you can be sure your products will arrive at their destination safely and in good condition. And when your customers open their box, they'll be impressed with the high-quality packaging – not to mention the aesthetic.
