• Explore. Learn. Thrive. Fastlane Media Network

  • ecommerceFastlane
  • PODFastlane
  • SEOfastlane
  • AdvisorFastlane
  • LifeFastlane

3 Marketing Tips Worth Embracing For Small Companies In 2023

A portable device combining a laptop and tablet with graphics.

As your small company begins a fresh new year, this is a great time to set milestones and goals, helping to build a blueprint for this year’s efforts.

Typically, there is no shortage of things you want to accomplish with your business, but achieving those goals is the real challenge. One area that should get attention is your marketing efforts, as these can significantly affect your sales and bottom line. Hiring an ecommerce SEO agency that is an expert in targeting potential consumers and optimizing your page will improve better marketing strategy.

Elevate Your Social Media Presence

If ever there was a tip that should be followed, this is it. For 2022, there should be an emphasis on elevating your social media presence. If your business doesn't yet have social media accounts, it's already behind the eight ball and has some catching up. Small businesses, in particular, can find it complex or, at the very least, confusing to get on social media. There typically aren't dedicated staff for this role, which means people without formal social media training are being asked to do the job.

If this problem sounds familiar, here are some simple tips that can be employed.

  1. Ensure you're picking the most effective social networks to create accounts on. These should be Facebook, Twitter, and Instagram. There are others, but they may not be as powerful for small businesses.
  2. LinkedIn is the best social network to use to improve your business networking and B2B efforts.
  3. It would be best if you had a goal and then a strategy that helps you realize the dream.
  4. Define who your target audience is and then identify what they are interested in – what kind of messages they will respond to.
  5. Post regularly.
  6. Post content relevant to the brand and its products, and ensure it's always professional.
  7. Engage with followers.
  8. Make use of automation tools when it comes to posting.

Being active on social media can be a bit intimidating at first but, just like with anything else, practice will make you more comfortable and more effective.

Don't Forget About Offline Campaign Efforts

While there is a lot of focus on online marketing campaigns, it doesn't mean that offline marketing no longer serves a purpose. Offline marketing campaigns can be incredibly effective for the right company, audience, and product or messaging. It will be essential to know when the right time is to use this more traditional form of marketing and do it right.

One tool that is helping companies harness the power of offline marketing campaigns is to use direct mail automation. Lob is a company that specializes in automating address verification which makes a direct mail marketing campaign more accurate and effective. The company aims to bridge the gap between online and offline marketing through powerful APIs. With automation tools such as these, businesses can send mailers faster than in the past. Below are some of how offline marketing can benefit your company:

  • It's a great way to connect with the local community
  • You can be specific about who the mailers go to
  • It can be eye-catching when done correctly
  • Some consumers still prefer this more traditional form of communication – not everyone relies on digital messaging to gain information.

The offline marketing route shouldn't be discounted in 2022; instead, it must be examined and used most effectively.

Should You Partner with an Influencer?

This more advanced marketing technique can be highly effective for the right companies and products. Influencers have become quite important in marketing campaigns over the past few years, as they can help your products/company to trend and hit all-new levels of success. Of course, there's never a guarantee that the partnership will pay off, so you must be very specific if you choose this route.

Partnering with an influencer means you're partnering with someone relevant to your company's field/products, has an established audience or following of their own, has created a sense of trust in their community of followers, fits with your brand's image, and can speak with some level of authority.

You may want to check out what other companies are doing regarding influencer partnerships to understand what works and what doesn't hit the mark. Above all else, the partnership needs to feel authentic and not forced. Otherwise, your customers and their followers won't buy into it.

Using these tips, your marketing efforts should be quite influential this year, which can help you grow your business on a much larger scale. You can also apply the lessons you learn throughout the year in 2023.

Wrap Up

As your small enterprise sets sail into another exciting year, it's the perfect opportunity to plan your strategic milestones and goals, crafting a blueprint for the year's activities. It's undeniable that you have numerous objectives you aim to accomplish, yet bringing these aspirations to fruition poses the real challenge. In this context, an area demanding critical attention is your marketing endeavors. A well-thought-out marketing strategy can significantly impact your sales and profit margin. Engaging an e-commerce SEO agency proficient in consumer targeting and page optimization can significantly enhance your marketing strategies.

Boost Your Social Media Presence

In this digital age, an important directive that cannot be overemphasized is the need to augment your social media presence. If your enterprise is yet to establish a foothold on social media platforms, it's essential to catch up swiftly. Small businesses often find it challenging to navigate social media, primarily due to the absence of dedicated staff members who are trained in this field.

To circumvent these obstacles, consider the following practical tips:

1. Establish accounts on small businesses' most relevant social networks – Facebook, Twitter, and Instagram. LinkedIn should be your go-to platform for business networking and B2B initiatives.
2. Define clear goals and devise strategies to attain them.
3. Identify your target audience, their interests, and craft messages that resonate with them.
4. Regularly post brand and product-related content while maintaining professionalism.
5. Engage actively with your followers.
6. Utilize automation tools for posting.

While navigating social media may initially seem daunting, remember that familiarity breeds comfort and effectiveness.

Remember Offline Campaigns

Despite the heavy emphasis on online marketing strategies, don't undermine the potential of offline marketing campaigns. These can benefit the appropriate company, audience, and product or message. Recognizing the optimal timing for traditional marketing techniques is crucial.

Companies like Lob are leveraging the power of offline marketing campaigns through direct mail automation. By automating address verification, direct mail campaigns become more precise and efficient. Here's how offline marketing can benefit your company:

1. It provides a platform to connect with the local community.
2. Allows specific targeting for mailers.
3. It is attention-grabbing when executed correctly.
4. A certain demographic still prefers traditional communication modes, indicating that not everyone depends solely on digital messages for information.

In 2023, offline marketing should not be disregarded. Instead, it should be scrutinized for effective implementation.

Consider Influencer Partnerships

Partnering with influencers – a more sophisticated marketing approach – can yield fruitful results for the right companies and products. Influencers have grown tremendously influential over recent years, making your product or company trendy and opening avenues for unprecedented success. However, remember that such partnerships do not always guarantee success. Carefully consider the following while choosing your influencer:

1. Relevance to your company's field/products.
2. An established audience or following.
3. Trust within their follower community.
4. Compatibility with your brand's image.
5. Ability to speak with authority.

Examine the influencer strategies of other companies to understand what works and what doesn't. Above all, ensure the partnership seems authentic, as forced collaborations may not resonate with customers.

By implementing these strategies, you can significantly influence your marketing efforts in 2023, facilitating business expansion on a larger scale. The learnings acquired throughout the year will serve as valuable insights for your business growth in the years to come.

How To Leverage Call Metrics To Improve Call Center Performance

How To Leverage Call Metrics To Improve Call Center Performance

57 Essential Customer Service Terms Every Support Agent Should Know

57 Essential Customer Service Terms Every Support Agent Should Know

You May Also Like