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3 New Analytics Features to Improve Store Performance

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As a merchant it is crucial to realize how data can play a huge role in the success of your business. Having a better understanding of the different aspects of your store’s performance, knowing your key metrics and adjusting your marketing strategy accordingly has proven to be extremely important for everyone in the eCommerce universe.

With the help of our latest Analytics features merchants will be able to quickly gain access to lots of valuable information and important indicators and use it to make better decisions, improve customer satisfaction and boost sales.

Most Purchased Products 

Having a deeper understanding of customer behavior and preferences is something that every merchant is aiming for. Sure, you can always track conversion rates or try to analyze your website heat-maps, but if you want to be 100% certain what your customers are into, focus on your most purchased products. Those are the items in your online store that are ordered the most via SMS.

There are a few reasons why this is such valuable information for you: first (and most important), your bestsellers are the core of your business. These products have achieved the perfect price-quality correlation, making your visitors click on the Purchase button over and over again. Knowing your best selling products will surely help you better plan production or better scale your purchases from suppliers and arrange shipments so that you are never out-of-stock. Furthermore, it will give you the certainty to increase the purchase volume in order to negotiate lower prices

Another useful benefit of knowing your best-selling products is that If you try and analyze why these specific products became so successful, it might help you reuse these strategies for other products and further boost sales. 

All this valuable information can be found in our latest Most purchased products section in the SMSBump Analytics. 

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For a richer viewing experience, we are displaying the images of the specific products as well.

You can search by product title or separate products in categories depending on bought amounts (for example, show only products that have been sold 500+ times). Another useful option is that you’ll be able to set different time periods (Last 30 days, Last Month, etc) and see how your most purchased products change over time. This can be extremely helpful if you are trying to measure the results of a certain marketing campaign, or if you are simply trying to figure out some seasonal patterns – for example, are you best selling products the same in the summer and in winter?

Knowing your top selling products can become a true game-changer for every store owner. Use this valuable information to optimize your production or delivery processes and schedules, to refine price margins and adjust marketing strategies and you will soon enjoy a boost in sales and overall store performance. 

Unsubscribed Users

After reviewing some of the reasons why people flock to your online store over and over again, let’s discuss some of the equally important, but not so pleasant topics – what drives people away from your brand.

Surely, it is a difficult question to answer, but as always we wanted to offer merchants more additional ways to improve performance and keep their subscribers close. This is why we have introduced our latest Analytics section – Unsubscribed users

If you are not sure whether your latest text marketing campaign was а success or not, when checking usual performance metrics, available in your Analytics such as Click Through Rate, Conversion Rate and others, you can now check how many people have unsubscribed from you text marketing newsletter after receiving a text message from а particular campaign. In order to view this information, simply open the Analytics menu in your SMSBump dashboard, click on Text Marketing and select some of your recent campaigns. In the bottom part of the page you will notice a new tab – Unsubscribed Users.

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Click on the tab and you will see a detailed list of numbers with date – showing who and when has unsubscribed from your text marketing campaign.

But why is that so important? Well, this could mean that some part of your message was not received well by your subscribers – so much that they have decided to opt out from receiving texts from your brand in the future. Was the copy too salesy and pushy? Or maybe you overdid it with SMS campaigns this month? If you notice that some of your campaigns have led to a significant increase in the number of unsubscribed customers, take some time to analyze and try to avoid sending similar messages in the future.

It is always important to learn new things and improve. Sometimes we can analyze our top performing campaigns and try to repeat their success. Other times we can learn from our mistakes and make sure we don’t repeat them in the future. 

After all, it is simple math. It is equally important to try and acquire new subscribers as to prevent current subscribers from opting out from your text marketing list. Efforts in both directions will lead to the same result for your brand – to constantly nurture and grow your list of subscribers.

Integrations Analytics

Currently SMSBump supports over 24 Shopify integrations, helping merchants grow subscriber lists, manage customer support, execute different strategies and boost overall store performance. 

Integrations can make your SMS marketing campaigns more powerful. And the great news is that now we have added detailed information about the subscribers and revenue each of your integrations brings.

In your main Analytics dashboard you will see the top 5 integrations along with stats such as total number of orders, conversion rate and total revenue from each specific integration. 

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If you click on the Full report button on the top right corner you’ll see detailed reports for each integration, showing you metrics such as Revenue, Link Clicks, AOV, etc. 

With our latest Analytics improvement you can check your overall performance stats, monitor sent messages, check distribution by countries and much more. This is yet another useful tool for merchants to analyze and focus on the successful strategies and integrations rather than losing time, money and efforts on something that is not performing so well. 

Analytics for the Win

They say knowledge is power. And this is exactly what you’ve been given right now: the power to know your best selling products, top performing integrations and not-so-well received campaigns that made people unsubscribe from your list. Use it wisely and soon you will reap the benefits from it, by making more rational and informed decisions leading to better results and overall performance. 

This article originally appeared in the SMSbump blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.