3 Reasons All Shopify Stores Should Use Custom Packaging
June 24, 2022
4 Min Read
When it comes to product packaging, there are many options available to Shopify merchants that vary in shape, price, and even eco-friendliness. Customizations such as adding your logo to the box or including free samples is a key differentiator for brands in the Amazon world.
1. Custom packaging increases brand recognition.
Custom packaging can increase brand recognition for a number of reasons.
Increases brand consistency. A consistent branding experience from your Shopify store to product packaging not only makes you look professional but increases brand notoriety.
Reinforces brand ethics. From eco-friendly branding to unmatched luxury, custom packaging can demonstrate that you put your money where your mouth is.
Increases online engagement. Push customers to other channels they may not have engaged with you on before. Below, you can see how the German brand Stay Cold uses an internal print to encourage their customers to share their new purchase on social media. By pushing customers back to social media accounts, you provide more opportunities to interact with them – increasing recognition each time.
2. Custom packaging is practical.
Not only does custom packaging look awesome, but it’s extremely practical. As a Shopify business, you have to think about the best ways to deliver products safely to customers’ doorsteps, for which packaging is crucial.
When looking for custom packaging, consider the following for practical purposes:
Form follows function, so whether you choose a box, an eco-friendly mailer, or a specially shaped package, it’s important to choose something that will fit your product while providing the maximum safety required for that product.
Choose inserts to both keep your contents secure during shipping and to keep the item in the position you want the customer to first see it in.
Consider the standard postage sizes of your shipping provider. For example, Royal Mail has specific dimensions for large letters, small parcels, etc. If you can use packaging that meets these dimensions, you’ll keep your shipping costs down.
Adding these extra details shows customers you care that they receive your products in a pristine condition.
Packaging is the first piece of a brand that customers physically interact with – even before their actual purchase. Designing a thoughtful unboxing adds value to your brand, gives customers the feeling that they got a lot more than they bargained for and taps into the same excitement of opening a gift. In fact, great unboxing experiences are so beloved, there’s an entire genre on Youtube devoted to unboxings. Consumers love unboxings so much, they want to watch other people unbox things!
Include a personalized thank you note to demonstrate your gratitude.
Provide instructions/suggestions on how to use the item(s). For instance, Firstleaf, a wine club, includes an informative card about each wine in the box. The card includes information on where the grapes were grown, the tasting notes and food pairings. And bonus: the cards are pretty enough to be hung on a fridge. Check out what they look like, courtesy of Wine Club Reviews:
Share entertaining content. Content marketing isn’t just for blogging. Firstleaf is also a great example to look to. They include a physical newsletter (printed like a newspaper!) that’s filled with articles about certain wines, employees, or trips that their sommeliers made recently.
Present products well. Don’t throw your products in a box with a bunch of extra stuff. Stitchfix, a clothing company, for instance, folds their items up and then wraps them together with tissue paper, so it looks like a present. For their men’s clothing, they use butcher paper and tie it with string. Check it out, via Pumps & Iron:
Creating an awesome unboxing experience also sets your brand apart from the competition. A keen eye for detail is a potent way to do just that and keep customers coming back.
Getting started…
Ordering custom packaging online is pretty easy these days for merchants of all sizes. For instance, Packhelp can provide services for merchants who are looking to get as few as even thirty boxes. Packhelp offers both a drag-and-drop interface to design your own products, as well as a design service.
Cara Wood
Cara is the digital marketing manager here at ShopPad. She’s passionate about eCommerce, marketing automation, and great wine. When she’s not hard at work innoventing new marketing automation techniques, you can find her trying to stop her beagle from getting into the trash.
This article was originally published by our friends at ShopPad.
Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.
Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.
To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.
Top 1% most popular show out of 2,729,419 podcasts globally!
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.