When it comes to product packaging, there are many options available to Shopify merchants that vary in shape, price, and even eco-friendliness. Customizations such as adding your logo to the box or including free samples is a key differentiator for brands in the Amazon world. Custom packaging can increase brand recognition for a number of reasons.
Not only does custom packaging look awesome, but it’s extremely practical. As a Shopify business, you have to think about the best ways to deliver products safely to customers’ doorsteps, for which packaging is crucial.
When looking for custom packaging, consider the following for practical purposes:
Adding these extra details shows customers you care that they receive your products in a pristine condition.
Packaging is the first piece of a brand that customers physically interact with – even before their actual purchase. Designing a thoughtful unboxing adds value to your brand, gives customers the feeling that they got a lot more than they bargained for and taps into the same excitement of opening a gift. In fact, great unboxing experiences are so beloved, there’s an entire genre on Youtube devoted to unboxings. Consumers love unboxings so much, they want to watch other people unbox things!
Creating an awesome unboxing experience also sets your brand apart from the competition. A keen eye for detail is a potent way to do just that and keep customers coming back.
Ordering custom packaging online is pretty easy these days for merchants of all sizes. For instance, Packhelp can provide services for merchants who are looking to get as few as even thirty boxes. Packhelp offers both a drag-and-drop interface to design your own products, as well as a design service.
1. Custom packaging increases brand recognition.
2. Custom packaging is practical.
3. Thoughtful unboxing experiences garner loyalty.
Ideas for the perfect unboxing experience:
Getting started…
This article was originally published by our friends at ShopPad.