Facebook ads are an excellent way to boost your email marketing efforts by growing the list of individuals interested in learning more about your product or service. They can be highly targeted and effective, which will allow you to reach the right audience.
However, Facebook ads bear the same inherent weakness as any other type of ad out there- they can be intrusive and annoying. Moreover, they offer a one-way communication only, which limits the feedback loop.
This is why it is highly recommended to integrate Facebook ads into your email marketing strategy and get a two-way communication going with your audience via their inboxes.
But how do you get people to part with their email addresses using Facebook ads? What is the best way to augment your email list building with paid ads on Facebook?
Incentivize Sign-Ups With Valuable Lead Magnet
The first thing you’ll need to do is create a lead magnet that will entice your audience to click on your ad and sign up for your email list.
The most important thing to remember when creating a lead magnet is to make it valuable and free.
It should be something that will benefit your audience and make them want to give you their email address.
An in-depth guide, a PDF checklist, or even a video series that will help them solve a problem or answer a question can all work well.
Next, you should write a copy for your ad highlighting the value of the lead magnet. Make sure to include a clear call to action that will encourage your audience to sign up.
Utilize Facebook Lead Ads
Using Facebook Lead Ads for the purposes of email list building is something you should definitely consider doing.
These ads eliminate the need to redirect users to a landing page (outside of Facebook), thereby increasing conversion rates.
They also come with pre-populated forms, which means people can easily submit their contact information, making them perfect for mobile users.
This is particularly important, as 98.5% of users access Facebook via mobile phones or tablets.
Facebook Lead Ads also offer precise targeting, which allows you to reach the right audience within your niche.
Sync Your Lead Ads With Email Marketing Software
The next thing you should do is to integrate Facebook with an autoresponder like this email marketing tool. This way, anyone who fills out the lead form will be automatically added to your email list.
To integrate Facebook with your email marketing platform, you will need to use a third-party service like Zapier.
You can then use your email marketing software to send welcome emails and create automated sales funnels based on the data collected from your Facebook Lead Ads.
With more than 2.9 billion active users as of April 2022, Facebook is a rich hunting ground for marketers looking to build their email lists. And using Facebook ads is definitely one of the best ways to leverage its giant user base to grow your email list.
By integrating Facebook ads into your email marketing strategy, you can create two-way communication with your audience and nurture your relationships with them.
That, in turn, will help you gain a loyal following of customers who are eager to receive your emails and stay updated with your products and services.