Shopify Ecosystem

So, 2019 is coming to a close soon. Before you start planning champagne toasts and morning-after resolutions, take time to prepare your business for...

There are mere days left until Black Friday. Even green, first-year online sellers know what kind of opportunity the massive shopping holiday...

If you still need to put your Black Friday and Cyber Monday (BFCM) marketing campaign together, our handy checklist should help. It covers six things...

There’s more to A/B testing than setting up experiments. Here’s how to steer clear of the biggest pitfalls What’s worse than neglecting A/B testing...

If you’re looking for flexible sales ideas that attract customers during Black Friday Cyber Monday, look no further than Bold Bundles. With this one...

Let’s take a trip down memory lane, BFCM 2018 wasn’t that long ago, and this year is poised to be even bigger. We learned some things last year about...

According to Eventbrite, up to 70% of people who start a checkout don’t buy tickets at all. That’s a lot of fans who’ve explicitly expressed an...

Many marketers tell us that their biggest strategy for holiday is to do the same thing they do all year—but with the volume turned up. Normally...

BFCM is Black Friday, Cyber Monday, one of the most anticipated sales period for every merchant— online and in-store. Last year, Shopify merchants...

Ross Bailey envisions us shopping in the agora. In Ancient Greece, city-states had a public meeting place called the agora. Citizens met here to be...

You have just sent your promotional newsletter to your subscriber list. There’s only an 18% chance that it will ever be opened. Actually, the open...

Keep your key talent by understanding how to identify and bolster your company culture 43% of workers would leave their company for a 10% salary...

This includes working on a powerful collection of APIs, webhooks, customer portals, integrating with Cashier for a better checkout experience, and...

I bet that, apart from kids, ecommerce retailers are the only ones on planet Earth who wait for Christmas the most. And when it finally comes, your...

If you’re one of the many marketers that share your content on Facebook, Twitter, and Linked before calling it good and moving on, this...

Have you ever seen a notification when someone posts on your Facebook wall? Maybe you’ve seen a calendar notification on your desktop before a...

A quick recap: ShopMessage Flows are automated messages that are sent to your customers based on a specific action they take while shopping on your...

I recorded this episode of the Ecomm Swipe File with Eric Banholz, CEO and Co-Founder of Beardbrand, one item we talked about was their decision to...

With Eventbrite’s recent acquisition of Ticketfly, many event organizers are looking for a new email platform to optimize their event marketing...

In this guest post, Rick Kenney, VP and Industry Strategist at Zaius, shares how utilising the culture of relevance can help you solve your customer...