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37 Shopify Statistics For 2023: Facts & Figures For Merchants

Shopify is the most popular ecommerce platform in the US. Here are 237 Shopify statistics that illustrate how they keep their top spot.

Shopify is the most popular ecommerce platform in the US, with one-third of the national market share according to Oberlo. With access to data from millions of stores of all sizes, Shopify has unique, data-driven insights into the state of ecommerce.

We compiled 37 of the most relevant and interesting Shopify statistics for merchants using the platform — many of which will be interesting to merchants who host their online stores on other platforms like Wix, WooCommerce, or Squarespace. You'll gain some practical info about what’s going on in ecommerce, which can give you some valuable insights for your own ecommerce business.

Statistics about Shopify store traffic and performance

It's always useful to know where your ecommerce store's traffic is coming from. Knowing effective strategies for boosting your store's traffic is even more useful. With that in mind, here are a few statistics on Shopify store traffic that can help you figure out how to drive more visitors to your own store.

79% of Shopify traffic comes from mobile devices

Year over year, mobile searches continue to make up a larger percentage of all online searches. This is true for online shopping as well, with 79% of all Shopify traffic now coming from mobile devices. This is one of the most vital ecommerce statistics to pay attention to as you design your online store; if you don't optimize your store for mobile devices, you will likely drive away many potential customers. As a result, ensuring that your website looks great and functions well when viewed from a mobile device is vital.

Want to increase traffic to your Shopify store? Check out our Shopify SEO guide for growing ecommerce merchants. 

Repeat customers generate 300% more revenue than first-time shoppers

We studied data from over 10,000 merchants who use Gorgias and found that customers who place more than one order end up generating 300% more revenue. While these repeat shoppers only make up 21% of most brands’ total customer base, they make up 44% of overall revenue. 

Repeat customer size (21% of customer base) vs. revenue (44% of overall revenue)

Source: Gorgias

Happy customers are the best fuel for growth. They leave reviews, generate referrals, place large orders, and provide monthly recurring revenue at a much lower cost than first-time shoppers. 

Email boasts the highest conversion rate for Shopify stores with a rate of around 4.29%

According to data from BuiltWith, email marketing remains the most effective way to generate ecommerce sales. Marketing emails from Shopify sellers convert at a rate of about 4.29% — higher than SMS marketing, social media marketing, and pay-per-click advertising. While email may seem like outdated technology, it's one that the vast majority of your customers still use daily. As a result, email campaigns remain the most effective marketing tool that online businesses have at their disposal.

Related reading: Learn more email marketing automation tips that drive sales (without driving your customers crazy).

70% of shopping carts get abandoned before checkout

According to Baymard Institute, 70% of shopping carts never turn into orders. The rate jumps up to nearly 86% on mobile devices, too. The most common reason for abandoned purchases is unexpectedly high pricing for shipping and other fees, and many of the other top reasons include speed bumps in the checkout process:

Reasons for cart abandonment during checkout

Source: Baymard Institute

If you’re trying to reduce your cart abandonment rate, take advantage of Shopify POS’s simplicity and eliminate any unnecessary steps. Also, do everything possible to offer free or reduced shipping, and advertise it across your website. 

Related reading: Learn how to reduce and recover abandoned carts on your Shopify store.

The top-performing brands on Shopify have revenues of over $10 billion

Many brands use Shopify to generate massive amounts of online sales — so much so that Shopify has processed billions of dollars in sales in the past few years alone. Recent research shows that the total annual revenue for all Shopify stores in 2021 was a little over $4.6 billion. If you add this 2021 gross merchandise volume (GMV) to all of the annual revenue totals since 2015, you get a little over $10 billion, so it's pretty apparent that Shopify has come to dominate the global commerce market.

Proactive live chat boosts average order value by 10-15%

Shopify stores that proactively reach out to customers to answer questions, provide support and discounts, and share recommendations motivate shoppers to place larger orders. According to Shopify data, average order value (AOV) rises 10-15% after a live chat conversation. And according to Gorgias data from over 10,000 merchants, proactive live chats can lift a brand’s overall revenue by 13%.

Proactive chats give shoppers the opportunity to ask questions, confirm shipping dates, and double-check sizes, all of which help reduce cart abandonment. And talking to a human agent before making a purchase enriches the experience customers have while shopping — much like an in-store shopping associate.

Proactive live chat to drive sales and spark customer conversations.

“Customer service shouldn't just be reactive, putting out fires. We want to be proactive. And that’s what Gorgias helps you do. You go talk to customers, make sure they're having a great experience. You don't use it just to solve problems, but to create new relationships and create sales.”

— Caela Castillo, Director of Customer Experience, Jaxxon

Learn more about the power of reaching out to customers in our ultimate guide to proactive customer service. 

Top online stores lead in customer experience (CX) 80% of the time

Great customer experience is one of the most impactful elements of a successful ecommerce brand. Customer experience is the entire process a customer undergoes, from first discovering your brand to purchasing and receiving your product. 

If your customer experience leaves customers satisfied and eager to do business with your brand again, your company's growth rate is bound to improve. In fact, companies that prioritize the customer experience outperform those that don't 80% of the time, according to Shopify.

Benefits of Shopify customer service

Looking to boost your revenue? (Who isn’t?) Check out our CX-Driven Growth Playbook, which shares 18 tactics to improve CX and lift revenue, from data of over 10,000 merchants who use Gorgias.

The cost of acquiring a customer is 60% higher than 5 years ago

One well-known rule of business is that acquiring new customers is always more expensive than marketing to your existing customer base. Unfortunately, this rule is now more true than ever thanks to the rising customer acquisition costs. Today, the cost of acquiring a new customer is roughly 60% higher than it was five years ago

With customer acquisition costs continuing to rise, retaining the customers you acquire and maximizing your average customer lifetime value is key to maximizing growth without dumping your entire budget into marketing spend.

Value of customer retention compared to customer acquisition

Paid advertising for Shopify stores may be 15%-20% less effective

For a long time, pay-per-click advertising was the cornerstone of digital marketing. But it didn't take long for consumers to become so saturated with online ads that they mostly ignored them. Today, paid advertising for Shopify stores is not nearly as effective as it used to be. Shopify cites research that shows that paid advertising is now 15%-20% less effective for most online sellers than it was at the height of its performance.

Using Shopify Inbox for support and sales? See why Gorgias is the top Shopify Inbox alternative.

Customers are twice as likely to purchase an item that offers a 3D image

One of the few drawbacks of the global ecommerce market is that buying products online doesn't allow customers to see the product for themselves before purchasing it. Using 3D images, augmented reality, and virtual reality are just a few effective ways to bring your products to life and give your customers a better idea of what they are getting for their money. 

According to Shopify, 3D images alone make customers twice as likely to purchase a product. “Costs of [photoshoots] add up,” said Ryan Walker, co-founder of HORNE furniture. That’s part of the reason HORNE uses AR to show off products such as the Serge Mouille lamp. 

3D/AR product image

Source: Shopify

Most Shopify stores see 20% more tickets during Black Friday and Cyber Monday

According to historical data from over 10,000 merchants who use Gorgias, most brands experience a 20% bump in customer support requests during the holiday season. Usually, the biggest increase is standard-fare questions, such as shipping questions, return requests, and “Where is my order?”

This is an especially daunting challenge for brands without a helpdesk because they don’t have the tools to: 

And while those teams are racing to answer piles of repetitive tickets, they can’t quickly answer urgent pre-sales questions and end up losing sales. If this sounds like you, take a look at how Gorgias integrates with Shopify to help ecommerce brands provide better customer service and drive revenue. 

Check out our ultimate guide to Black Friday Cyber Monday (BFCM) to learn strategies to deal with that spike, maintain a great customer experience, and retain customers in the first quarter of the following year (and beyond).

? Related reading: Black Friday/Cyber Monday trends and statistics


Statistics about Shopify stores

As the biggest ecommerce platform, Shopify stores boast some pretty impressive numbers — no matter what you sell. Here are a few Shopify stats that shed light on what you can expect from hosting your store on Shopify.com.    

Total sales on Shopify are an estimated $543 billion

Since the platform launched in 2006, the total number of Shopify sales has climbed to an estimated $543 billion. While this is just a percentage of all ecommerce sales, it's a sizable percentage nonetheless. Today, Shopify's market covers customers worldwide, and Shopify stores generate billions of dollars in sales each year.

There are over 4 million ecommerce stores built by Shopify

One key indicator of Shopify's growth is the number of Shopify stores created since the platform's launch. Today, there are over 4 million ecommerce stores built by Shopify, spanning countless countries, languages, and industries.

Over 2 million merchants use a Shopify platform

In 2022, over 2 million merchants used Shopify to create and host their online stores. Given that there are about twice that many live websites built using Shopify, this means that each merchant creates an average of two unique Shopify websites.

In the spring of 2022, the average Shopify customer’s revenue per shopper was $90

A July 2022 survey of 2,608 Shopify stores finds that the average total revenue a Shopify merchant earns per shopper is $90. This means that as a Shopify merchant, you can expect about $90 in Shopify revenue for each customer you acquire — if your store falls in the median range. The top 10% of Shopify stores, meanwhile, generate an average revenue of $343 per customer.

There are more than 100 website themes available to Shopify users

Shopify themes are a big part of what makes the platform appealing and are one of the most important of Shopify's merchant solutions. When you create your Shopify store, you will have over 100 different unique website themes to choose from that allow you to customize the look and layout of your site.

This wide range of themes makes it easy to create a website that perfectly matches your company's branding and helps set your brand apart from the competition.

Ready to refresh your Shopify store? See our picks for the best 32 themes based on our analysis of over 13,000.

The average cost of a shipping container is now over $10,000 — four times higher than a year ago

The rising costs of shipping services these days is one of the most concerning ecommerce statistics. Simply purchasing a single shipping container now costs an average of $10,000, and this doesn't even factor in additional transportation expenses such as carrier rates and demurrage/detention fees. The rising cost of shipping services highlights the importance of cost-effective supply chain management, which Shopify strives to help its users achieve.

On the topic of shipping, 66% of ecommerce customers expect it to be free. Check out our helpful guide to find out how your ecommerce business can continue to offer free shipping — despite rising shipping costs.

Shopify Fulfillment Network benefits

Trying to improve your shipping and fulfillment? Read our review of Shopify Fulfillment Network to see whether it could be the right solution for you. 

Statistics about the Shopify company

Shopify has come a long way since being founded in 2006. Today, Shopify and Shopify Plus are used by merchants all over the world, who sell products on their own sites as well as Facebook, Instagram, eBay, Amazon, and more.

Here are six Shopify statistics and trends that show just how far the platform has come in the past two-and-a-half decades.

Shopify has over 8,000 apps in its app store

Utilizing third-party apps and integrations is one of the best ways to optimize your Shopify store. Thankfully, Shopify offers plenty of these third-party apps to choose from. With over 8,000 apps available on the Shopify app store, you shouldn't have any trouble finding the solutions you need for marketing, sales, customer support, order fulfillment, and beyond.

Shopify Apps

If you’re a Shopify store owner looking for new apps to improve your ecommerce website, check out our lists on:

Shopify has over 10,000 employees

When Shopify first launched, the company only had five employees. Today, over 10,000 people work for Shopify. These employees fill many roles: designers that develop new Shopify themes, engineers that keep the platform's software updated, marketing professionals who help market the Shopify platform to ecommerce sellers, etc.

Shopify has over 780 experts in its network

Along with offering thousands of third-party apps in the Shopify app store, Shopify also provides its merchants access to a network of over 780 third-party agencies and freelancers known as “Shopify experts.” These Shopify experts help with marketing and sales, store design and setup, content writing, branding, and a range of other services. Best of all, each freelancer (and agency) in the Shopify expert network is handpicked by Shopify to guarantee quality services.

Shopify's valuation is around $50 billion — a nearly $49 billion increase from its IPO

In August 2022, Shopify reached a valuation of $50.07 billion, marking almost a $49 billion increase over Shopify's $1.27 billion valuation when the company went public on the New York Stock Exchange in 2015. This highlights how large a share of the global commerce market Shopify has claimed over the past seven years. While Shopify is the most popular platform in the US, it ranks fourth globally with 10% of the global market share, according to Statista — higher than Amazon! If you combine Shopify and Shopify Plus, the total market share is around 12%.

Shopify’s stock has seen a sharp decrease (76%) in 2022 compared to last year, likely due to the economic slowdown. However, experts want to remind merchants that Shopify’s growth is still steady — this drop is largely a come-down from unprecedented growth in previous years, a result of the massive spike in online shopping caused by the pandemic.

Shopify market capitalization until 2022

Are you shopping for a new ecommerce platform? Check out our posts comparing Shopify with Magento, BigCommerce, and Shopify Plus

Some key brands that use the Shopify platform include GymShark, Heinz, Lord & Taylor, and Crate & Barrel

When most people think of Shopify, a small ecommerce business is probably the first thing that comes to mind. While it's true that Shopify strives to make its platform an ideal solution for companies of all sizes, many massive brands use Shopify Plus. Along with GymShark, Heinz, Lord & Taylor, and Crate & Barrel, a few other notable brands that use Shopify websites include Pepsi, Tesla, Nestle, and Staples.

Looking to keep up with top ecommerce brands? Check out our review of Shopify Plus, which powers most of the largest merchants on the platform. 

Shopify recently launched LinkPop, a customizable link-in-bio tool

Shopify is constantly working to develop new tools for its merchants, and LinkPop is one of the platform's latest offerings. With LinkPop, Shopify merchants can easily add shoppable links to their social media bios and turn their social media profiles into additional online shopping avenues. 

LinkPop: Shopify's new link-in-bio tool

Source: Shopify

Statistics about global ecommerce

After being founded in Canada, Shopify has expanded into a global ecommerce platform. Today, sellers all over the globe use Shopify and the brand has become a pillar of modern ecommerce.

Shopify has expanded to exist in 175 countries

Since 2006, Shopify has expanded to offer its platform to sellers in over 175 different countries, including Canada, Australia, New Zealand, the United Kingdom, and China. No matter where you are located in the world, you'll be able to build a professional ecommerce store using Shopify.

Shopify is available in 20 different languages

Shopify offers sellers the ability to create websites in over 20 different languages. This lets sellers select their preferred language so that all of the instructional content on the admin side of their store is in their native tongue. It also means that if you're a Shopify store owner, you can create multiple versions of your website to target customers in various locations. 

You can even use third-party tools like Langify to detect a visitor's native language and automatically translate your website's content into that language when they load it on their browser.

Global ecommerce sales are expected to hit $7 trillion by 2025

The final ecommerce statistic that we want to look at highlights just how much opportunity there is for ecommerce sellers in the coming years. Shopify cites projections that the global ecommerce market will hit $5.5 trillion in 2022, and further projections estimate that global ecommerce sales will reach a total of $7 trillion by 2025. If both figures turn out to be accurate, online retail will account for a little under a quarter of all retail sales in 2025.

Accelerate your customer support by 20%+ and see a sales boost by 5%+ with Gorgias

Keeping up with Shopify trends and statistics can be a useful way to inform your ecommerce strategy. Of course, seeing positive data come from your own company is even more rewarding.

Gorgias is a customer service platform purpose-built to integrate with customer support platforms like Shopify. With Gorgias, online sellers can automate around 20% of their customer support and see an average sales boost of more than 5%. Our integration with Shopify allows agents to edit Shopify orders, see a customer’s entire Shopify order history (and more), and automatically pull up-to-date Shopify data (like order status and estimated arrival date) — all without leaving the helpdesk. Learn more about how our Shopify integration contributes to a customer service program that moves fast and drives sales.


Special thanks to our friends at Gorgias for their insights on this topic.
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