Unfortunately for online merchants, eCommerce returns have reached staggering heights. In 2017 alone, American consumers returned $351 billion in online and offline purchases (NRF).
Though returns are particularly prevalent in the fashion industry, where nearly nine out of 10 US shoppers have admitted to having returned items purchased online in the last year, the issue ranges across industries, from Health & Beauty, to Electronics, Home & Garden, and beyond.
What’s at the root of the returns epidemic?
In a survey we recently conducted, fit and quality issues (78.7%) emerged as the top reason for returning purchases, while nearly half of the respondents polled (48.6%) said they have sent back items because they looked different in person than they did online.
The good news
With the right strategy in place, your brand has the ability to tackle these issues head-on. By presenting shoppers with a combinatination of highly specific product descriptions, plus social proof l …