4 Top Strategies for Combating Customer Returns

4-top-strategies-for-combating-customer-returns

Unfortunately for online merchants, eCommerce returns have reached staggering heights. In 2017 alone, American consumers returned $351 billion in online and offline purchases (NRF).

Though returns are particularly prevalent in the fashion industry, where nearly nine out of 10 US shoppers have admitted to having returned items purchased online in the last year, the issue ranges across industries, from Health & Beauty, to Electronics, Home & Garden, and beyond.
What’s at the root of the returns epidemic?
In a survey we recently conducted, fit and quality issues (78.7%) emerged as the top reason for returning purchases, while nearly half of the respondents polled (48.6%) said they have sent back items because they looked different in person than they did online.
The good news
With the right strategy in place, your brand has the ability to tackle these issues head-on. By presenting shoppers with a combinatination of highly specific product descriptions, plus social proof l …

This story continues at Yotpo
This article was originally published by our friends at Yotpo.

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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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