How Cotopaxi and Nomatic Embody Empathy and Connection with Customers

We were lucky enough to toss a few questions and pick the brains of Ren Barrus, director of customer experience at Cotopaxi, and Russell Steed, online revenue and marketing manager at Nomatic.

These two direct-to-consumer ecommerce masters gave us their own takes on ecommerce topics like:

• Identifying your customer and how to make them care about your brand.
• Communicating with people in an empathetic way.
• Living your brand’s mission and showing commitment to values.
• Strengthening relationships with each and every person who shops your store. 

Cotopaxi and Nomatic are two brands bent on disrupting their industries and building brands that do more good for the world than anything else. Grab a few minutes and let their answers and insights inspire you, your brand, and your customer experiences.