5 Automated Text Messages Necessary for Every Ecommerce Site


Automated text messages are small, yet powerful marketing tools that can help brands boost their customer engagement and prolong their lifetime value. Almost absolute open rate (98%) and a 29% engagement rate makes SMS a must-have marketing channel for every ecommerce site.

Two out of every three people in the world use a mobile phone to send and receive text messages. Surprisingly, SMS marketing has been underestimated for a long time for no reason.


For this article, I’ve chosen automatic text messages that are the most effective and don’t require specific customer data that merchants wouldn’t necessarily have. Moreover, text messages work even better when supported by emails. Keep reading and learn how to most effectively use this sweet duo.

1. Browse Abandonment

Many merchants use the “spray and pray” method by sending emails or SMS messages in bulk. That might work for a while, but data shows that triggered messages perform better. Automated emails and automated text messages can reach customers at the right time with the right content.

One of the examples is a browse abandonment. We know how widespread the cart abandonment issue is. But try to imagine how many customers fall in love with your products and leave the site without even putting them in their shopping cart. You can win them back by sending an automated text message. See some examples below:


Some more ideas for SMS copy:

  • Hi [customer_name], thanks for visiting us! We sent you an email with a deal you’ll love. Check your inbox!

2. Cart Abandonment

You can apply the same scenario to address your cart abandonment. An automated workflow for the cart recovery is king among other workflows and it is a must-have one for every merchant.

Let’s look at the examples to better understand how it works.


Some more examples:

In the 4th example, you can see a workflow where the text message supports prior cart recovery emails. The message is sent only if emails haven’t worked.


3. Order Confirmation

Multiple touchpoints with your customers are vital if you want to stay at the top of their minds. And although order confirmation messages don’t generate any direct revenue, they are good for engaging with your customers.

Find below some examples of how other businesses use this message to their advantage.


More examples:

  • Thank you for your order. We will contact you when your package is shipped. Contact us at +971567282242 for any inquiry.
  • Thank you very much for choosing [brand name] as your workout accessory provider! We have received your order and we’re packing it up now. Tracking information will be available once your order ships.

For order confirmation, you may also use two channels: SMS and email. See the example below:


4. Special Occasion

Customers’ birthdays, signup anniversaries, and other occasions are perfect for re-engaging with your customers. Don’t miss that opportunity!

At Omnisend, we see that brands often follow up text messages with an email. We find this practice the best because then you can add nice images of the product and a coupon code and these kinds of visuals help brands sell more.

See what messages and automated workflows merchants send for these occasions.


More examples of SMS copy:

  • We know, today is special! Happy Birthday from us all at [brand_name]. Check your email for a little present.
  • Happy Birthday [customer_name]! We sent a present to you by email. Don’t forget to open it!

5. Cross-Sell and More

Automatic SMS sending is perfect for up-selling, cross-selling, feedback gathering, and many other necessary things for ecommerce, especially time-sensitive offers.

Here’s another batch of text message examples that may inspire you:

  • Do you love [brand name]? Let us know! It would help us out if you post a review here: [link]
  • Hello! We hope that you can take a moment to give us some feedback! Please check out the email that we sent to you. Kind regards, Team [brand name]
  • __________

There are dozens of scenarios possible for SMS marketing automation. Timely and relevant automated messages can reduce the time spent on tedious work and help you focus on big ideas for your core business.

If you’re still hesitant about SMS marketing, consult with Omnisend. Get a one-on-one demo and learn about your business opportunities today.

This article was originally published by our friends at Omnisend.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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