Remember when credit cards were only issued by banks and other financial institutions?
Those days are long gone. Nowadays, every retailer under the sun has their own branded credit card – from big players like Amazon and their Prime Rewards Visa to your local corner drugstore like Walgreens with their customer loyalty program card.
While it used to be next to impossible for small businesses to offer their credit cards, you can now find companies that provide bespoke card issuing as a service. This makes it easier than ever to launch your very own branded card tailored to your eCommerce store. With the right partner, you can enjoy all the perks and customer loyalty programs the big retailers do.
So, what are the key benefits of rolling out a custom credit card for your online store? Let's take a look at the top five…
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Cash Back and Rewards Programs
One of the best ways to incentivize customers to sign up and use your store credit card is to offer cashback and rewards. You can provide cardholders cash back on all their purchases or structure tiers of tips based on spending thresholds. The key is to make the tips attractive enough for customers to use your card instead of others in their wallets.
Rewards don't have to be cash back, either. You can let cardholders redeem points for products or services in your online store. Or offer free shipping once they hit a certain spending level. Get creative with your rewards – ensure they bring value to your customers. The more they can save using your card, the more loyal they'll be.
Special Financing Offers
In addition to rewards, you can attract customers to your credit card by offering special financing deals. This is especially helpful for high-ticket items or big purchases. For example, you could provide new cardholders a 0% APR intro period for the first 6 months. Or provide customized payment plans tailored to the products you sell.
The key is making it easy for customers to pay for larger purchases over time. They'll appreciate spreading costs out with low or no interest. And you'll likely see higher order values as customers take advantage of the financing to buy more. Could you highlight the details clearly so customers know any terms or deferred interest policies?
Customer Data and Insights
Launching your credit card lets you collect valuable data and insights on purchasing habits and trends. When customers use your branded card, you gain visibility into what they are buying, their spending patterns and frequencies, and more.
You can use this aggregated data to refine your marketing strategy. For example, adjust promotional offers based on items commonly purchased together. Or tailor product recommendations to individual customers based on their unique purchase history.
The customer insights provided by your credit card data are invaluable. You'll better understand your customers and what motivates them to buy. You can leverage these insights with the proper analysis to improve the shopping experience.
Your branded credit card puts your store front and center every time a customer pulls it out. It becomes a walking advertisement for your brand. Even when making everyday purchases at the gas station or grocery store, your card keeps your brand at the top of your mind.
This passive brand visibility can go a long way. It builds awareness for your store as people see the card used in public. And it continually reminds existing customers about your products and services.
Please consider the subtle but powerful impact your custom card can have on brand visibility and impressions. It's a cost-effective way to get your name out there.
Offering exclusive perks and treatment just for credit card holders is a great way to build community and loyalty around your brand. Customers will feel like valued VIPs when they see the discounts, deals, and insider access reserved especially for them.
It's not just about that initial sign-up either – you want people to feel motivated to keep that card in their wallet and keep coming back. Little things like member-only sales, special customer events, or insider info can go a long way in making customers feel they're in on something special.
Loyalty is worth way more than a one-time sale. When people genuinely feel invested in and attached to your brand, they'll become your best advocates – and that kind of word-of-mouth is priceless marketing. A rewards credit card allows you to foster those emotional connections and turn casual shoppers into lifelong fans. It's all about catering to your most enthusiastic supporters and making them feel like they're part of the family.
Ultimately, offering a custom credit card for your online store is a win-win for businesses and customers. When done right, it creates a mutually beneficial relationship that strengthens loyalty while adding value on both sides of the transaction.
Whether you focus on rewarding purchases with cash-back programs, make big-ticket items more affordable through financing offers, or get your brand out by putting it front and center on a card, there are opportunities to enrich the shopping experience. At the same time, it gives your business insights into purchasing trends that can help tailor your approach.
Of course, work is involved, so it's not something to jump into lightly. But for the businesses willing to put in the groundwork, all signs point to customized cards being an intelligent investment that nourishes customer relationships and loyalty over the years to come.