You have different ways that you can handle ecommerce, though many businesses use software to take care of their marketing. People find it easier to use an automated program. Whether you’re looking for the best Mailchimp alternatives or other ways to handle your email marketing, you should look at different options.
If you don’t want to use Bronto for your email marketing, then consider one of these five email marketing alternatives. This article will focus on and highlight some of the key features that each business mentions on their websites.
Omnisend is one of the best Bronto alternatives. It handles email marketing for businesses and offers features that help with the creation process. Omnisend seeks to use automation in a way that makes life easier for business owners. On top of providing email marketing, you can also look at statistics, create welcome emails, and utilize its drag and drop tools to easily create an email newsletter.
Omnisend doesn’t stop at email marketing tools and offers other features to help in omnichannel marketing.
- Create workflows to keep interacting with your customers.
- Focused on bringing all your channels to one spot (email, SMS, push notifications, Facebook ads, Messenger, etc. )
- Send special deals to customers (advanced segmentation)
On top of all of these features, Omnisend offers a 14-day free trial so that you can try out their software for yourself. After the trial, you can start at $16 a month and send out 15,000 emails alongside various other features.
ActiveCampaign uses email marketing, CRM tools, and automation in their software to assist businesses. They mention offering different types of emails depending on your business so that you can meet the needs of your customers. This includes targeted, scheduled, and triggered emails.
As you work with ActiveCampaign, you can enjoy other features to improve your online marketing.
- It contains a revision history so you can look at previous versions of emails.
- The ability to track your goals to see how you progress.
- Offers to migrate your emails and other information.
While this software helps you with email marketing, you can use its other functions to assist in different aspects of ecommerce. You can enjoy a free trial by signing up through email. You can then start at $9 a month to gain access to their email marketing and other features.
This software focuses on email marketing while working hand-in-hand with another software called CM Commerce. CampaignMonitor offers you an email builder so that you can create emails based on your brand. However, if you don’t have time to create your own, you can use one of their email templates instead.
You can also use CampaignMonitor to take advantage of these features.
- Have the emails adjust based on your customers’ actions.
- Send specific emails based on relevance.
- Receive integration with hundreds of business apps.
CampaignMonitor allows you to start for free and then you can maintain access to their core features starting at $9 a month.
Sendinblue takes a similar approach to others by offering email marketing alongside other channels. This includes SMS, landing pages, and other important channels. While it does provide an email builder and templates, you can automatically segment your emails based on demographics. This allows you to test out your emails and how people react to them.
As you focus on email marketing, you can use their automated systems to help your business in other ways.
- Have access to all the contact information in one location.
- Use retargeting to get customers to return to your website.
- Figure out the perfect time to send your emails to customers.
Sendinblue allows you to sign up for free to get 300 emails a day. You can then move up to 40,000 emails a month by paying $25 a month.
You can work on your email marketing by using Mailchimp while also addressing other aspects of ecommerce. They offer a drag and drop email builder, automated emails, and analytics so that you can adjust your business. You can also use email templates if you don’t have time or the knowledge to create your own emails.
As you use Mailchimp’s email marketing software, you can use these features to further improve it.
- Use their real-time analytics to track improvements in your email metrics.
- Use their content studio to save important images for future use.
- Use their mobile app to check your analytics.
You can start using Mailchimp for free with basic features and then gain access to other features with starting prices at $9.99 a month.
Bronto can work well for businesses that want a software to handle their email marketing. However, not everyone wants to use Bronto, so one of these alternatives can help you. Each provides different benefits, so you should look at each of them and pick the one that you like the most.
Keep in mind, however, that you can see many of these benefits in each of these platforms. It’s important that you spend some time finding the one that you want. As you do so, you can pick a software that you feel confident in and use it to benefit your business.
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This article originally appeared in the Omnisend blog and has been published here with permission.