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5 Common Ecommerce Recruitment Mistakes

A person using Shopify to market their direct-to-consumer (DTC) products while holding a credit card on a smartphone.

Recruitment is common in all jobs as companies need to fill positions globally. The role of recruiters is to filter out weaker candidates and hire the stronger ones.

Recruitment is complex and can become incredibly daunting for online jobs or e-commerce firms. Thanks to job-finding platforms such as Lensa, these companies can have the freedom of ease when trying to find viable candidates by screening them more quickly and having easy access to organizational tools.

The e-commerce industry is solely found online since it is named the electronic commerce industry. This means commerce exclusively happens electronically, but that doesn’t mean human intervention isn’t necessary, which is why recruitment is crucial in running a successful e/commerce business. 

How is e-commerce so groundbreaking? 

China and the US account for over half of the global e-commerce economy, with China fulfilling 36% and the US 29% of the total market. The internet and its popularization led many brick-and-mortar retail stores to transition to e-commerce by maintaining online websites and only keeping depots full of merchandise. 

This retail method allowed companies to cut costs at the expense of losing local connections. Yet, they succeeded on a broader spectrum since the internet can be accessed anywhere, not just locally. 

Culturally, we have also seen drastic changes since the popularization of e-commerce. Increasingly, more people are exclusively shopping online, even for necessities such as groceries. 

The efficacy of the e-commerce industry paired with postal services across the globe has led to accessible methods for returning unwanted items and speedy delivery of more things. All this has directed consumers to have high expectations toward e-commerce, which can be the downfall of upcoming brands that wish to compete in the market. 

Many may assume that e-commerce has decreased the number of specific jobs found in retail. It has simply transformed the jobs needed for commerce, such as programmers, customer service agents, marketing agents, web designers, and so on. Business has become more specialized and professional thanks to the electronic part of it. 

Now, let’s look at what mistakes e-commerce companies can easily make when recruiting and how to avoid them. 

Hiring solely based on skills 

Although skills are the core of any job and are extremely important for e-commerce, they aren’t the only thing you should focus on when recruiting potential candidates. Culture or social fit is essential for a workplace to function smoothly.

E-commerce is competitive, which also means it is fast-paced. This line of work not only needs job experience but also cultural fit, as well as technical abilities. If a recruit cannot quickly assimilate to the fast workflow and dish out lines of code, it may be time to rethink her hiring tendencies or use an outside Ottawa recruitment agency instead.

You can mitigate this mistake by getting to know potential candidates better with pin-pointed questions during the interview and analyzing their body language, speech patterns, and enthusiasm to learn and develop. 

Ignoring candidates and losing them to other companies 

There is high demand for e-commerce developers, meaning they go fast if you don’t hire quickly and correctly. For efficient recruitment, create a system where you can quickly and accurately identify possible candidates while filtering out the weaker ones. 

The trick to hiring like this is making quick offers to previously interviewed candidates, increasing your chances of hiring them. This high level of competition makes the process exciting for candidates, so acting quickly will land you your ideal employee. 

Not looking at analytics

Analytics is a big part of commerce since it gives you feedback on consumer habits and how well your sources are doing, such as website traffic, sales, interest, etc. In recruitment, analytics is just as important as it is for commerce. And the web developers working with data. 

You must create talent maps and follow key performance indicators to hire efficiently and without any gambles. Candidates should be able to provide data next to their past work and have skills in utilizing it. Fast-paced, innovative, and data-driven. These are essential things a developer needs to thrive in the e-commerce environment. 

Not using networks 

Thanks to data and analytics, there are also traces of past networks that can be used to ease the recruitment process by looking at recruitment history. You can analyze where the best hires come from, how to find them, and even predict the likelihood of them being an excellent match for the company. 

Not having a plan

Having a battle plan to get your e-commerce firm off the ground is the first step to becoming successful, right after having proper funding to create a developed team of programmers, marketers, directors, and so forth. You have to consider the business aspect of the firm and what benefits you may provide your employees. 

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