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5 Email Marketing Blog Posts to Help You Engage Customers Better

5-email-marketing-blog-posts-to-help-you-engage-customers-better

With customers staying in to socially distance themselves, and more eyes on your emails than ever before, it’s an important time to focus on engaging customers with the right messaging. That’s why we’ve been rounding up our top blog posts for marketers who are looking to level up their email marketing strategy. Whether you’re here to build robust segments, or you’re looking to take your automations to the next level, we have all the tips you need:

Hive’s Ultimate Email Marketing Guides Roundup

From the basics of email to advanced segmentation, automation and deliverability, find out all our tips and best practices to send emails that build powerful customer relationships. Our ultimate guides are all right here -for free- in this blog post.

Email Segmentation 101: Send Targeted Email, Sell More Stuff

Tailoring your email experience by sending targeted and relevant emails will help you build a stronger sender reputation and transform your subscribers into long-term customers. If you start thinking about the basis of your segmentation by engagement level, you’ll be able to churn your list, prune out unengaged subscribers, and improve your overall email deliverability. Learn more here.

Why Segmenting Subscribers is Guaranteed to Improve Your Email Marketing

Still not sold on the power of segmentation? This blog post dives into the importance of collecting the right subscriber data, and how some initial work can streamline your entire targeting strategy, to help you engage customers better. Read more about how segmentation is the key to driving sales here.

What No One Tells You About Launching an Email Newsletter

Newsletters are a great way of engaging subscribers after they sign up to hear from your brand. This post goes over some of the common pitfalls that you can anticipate before launching your email newsletter, and what you can do to combat them while keeping your newsletter alive and well. Learn more here.

Ultimate Email Campaign Pre-Send Checklist

Scrambling to get an email out at the last minute? We’ve got your back, with this comprehensive checklist covering all the pieces that make an email campaign successful before you send. This checklist also covers larger behind the scenes strategy for you, including tasks that improve your overall deliverability. Check it out here.

Wrap Up

Looking for more email marketing tips to level up your strategy? Check out our Ultimate Guide to Email Marketing for all the best practices to engage your customers better. If you’re a current customer looking for unique ways to stand out in the crowded inbox, feel free to email us at hello@hive.co 💌

This article originally appeared in the Hive.co blog and has been published here with permission.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.