5 Outbound Lead Generation Strategies To Boost Your Sales

Business owners are concentrating on outbound lead generation due to multiple perks. Indeed, inbound marketing has the potential to generate new leads.

Research also proved repetitively that inbound marketing tricks such as content marketing aid customers in navigating their process to brand and reach a purchasing decision organically.

But inbound marketing doesn’t reach everyone, so businesses are bound to lose potential leads by sticking to just one kind of marketing. This is where outbound lead generation is introduced. Here find out the 5 Outbound Lead Generation Strategies to Boost Your Sales.

What is Outbound Lead Generation?

The term “outbound” is mostly used in marketing circles to describe methods like ads, press releases, radio, TV, and billboards. These methods are highly efficient for informing customers, but they don’t pick up insights from a general audience. Hire an outbound b2b lead generation service to drive organic customers proactively and quickly.

The team must reach the target market and connect with the customer using top outbound lead-generation strategies to boost sales.

Outbound Vs. Inbound Lead Generation

Outbound efforts reach beyond potential leads, while inbound efforts fetch leads.

Inbound lead generation campaigns motivate leads to ask about your business independently. They generally drive leads through social media posts, blogs, websites, and valuable content.

Such a market deploys call-to-action and landing pages to inform an audience about your brand across numerous platforms. It assists your customers in determining why they should buy your product or service, leading them to take the following good actions.

Inbound lead generation is more than aiding leads rather than selling.

In contrast, outbound lead generation requires directly contacting prospects through emails, direct emails, phone calls, or social media channels.

Let’s suppose your sales representative directly interacts with the buyer on your company’s behalf. Further, you can generate leads by displaying insights into how your company can assist through targeted advertising and outreach.

Top 5 Outbound Lead Generation Strategies

Generating quality leads outcomes to highly planned and executed marketing and sales strategies.

Here are the top 5 outbound b2b lead generation strategies to boost sales.

Cold Mailing

Multiple outbound lead generation companies help to benefit the business via cold mailing. It is one of the most popular and practical forms of outbound. With this method, SDRs send survey email messaging that motivates engagement and interaction.

All you need to do is add an engaging and interesting subject line to your email. Keep your email clear, brief, and straight to the point by adding pain points to make it highly effective for the audience.

Some reports indicate that a cold mailing strategy sometimes won’t generate the desired outcomes. Do you know that 60% of customers will say no four times before saying yes to your service? But with a professional outbound lead generation service, you can double your business sales quickly.

LinkedIn Cold Outreach

Your outbound b2b lead generation strategy without social media, especially LinkedIn, will not be fulfilled. Most experts assemble on LinkedIn to get data, connect with multiple similar-thought experts, and prospect for leads.

• Join LinkedIn groups to reach a broader range of prospects.
• Connecting prospects via LinkedIn connections.
• Deploying the search function to access and target specific segments.
• LinkedIn accounts and profile activity to navigate target accounts.
• Introductions, direct messages and mail to reach prospects directly.

Establish your thoughtful leadership through a constant stream of relevant content for your profile. A LinkedIn study shows that an increasing number of B2B leaders vet businesses via thought leadership and use thought leadership as a standard for running businesses.

Cold Calling

Cold calling outbound lead generation strategy has always been around. Do you know why? Because it works.

It might be a more adaptable kind of outreach, but it has multiple benefits, specifically when outbound lead generation services or sales intelligence tools are deployed to support it.

Cold calling is personal, but SDRs can gain a lot just from one call. To execute cold calling efficiently, you’ll need to research the most appropriate times to call and be skilled in navigating the company’s services and products. From there, they’ll create targeted prospecting lists and cold-call the contacts. Your goal is to secure a meeting.

Social Selling

One of the top outbound B2B lead generation strategies is Social Selling. It aids sales reps in connecting with and encouraging leads.

Marketers do this to build brand awareness and own personal brands.

You should use social media platforms that are more business-focused, such as LinkedIn. Of course, you can also use other platforms (Instagram, Twitter, Facebook, and TikTok) to generate targeted adverts and build brands. Here’s the example

To do outreach, sales reps link with and nurture hot leads by developing personal brands. This involves sharing content and adding worth to organic buyers. Use multiple outreach tools to link with authentic prospects through InMail.

Multi-channel Outreach

Use social posts, video media, adverts, blogs and SEO for multi-channel outreach.

Perform the entire trick with the already mentioned outbound channels to proactively connect customers, build trust, nurture relationships, and convert them into leads throughout the buying process.

In addition, run an outbound campaign online, on social media platforms, via email, and in print. It’s the best type of outbound marketing lead generation that boosts your sales.

The aim is to target multiple prospects across channels who may have yet to hear about your business.

What is the Outbound Sales Process?

Outbound lead generation means modifying your valuable content and digital marketing strategies to drive organic customers. The process involves both outbound sales and B2B marketing teams.

Here is the 8-step process that helps to boost outbound sales

Step 1: Find the people interested in your product and service.

Step 2: Research the prospect’s pain points before interaction.

Step 3: Evaluate the Prospect’s suitability

Step 4: Deliver the pitch to sort out the problems

Step 5: Engage with the prospect to understand their objections and concerns

Step 6: Open up about the price and negotiate

Step 7: After signing the deal, offer the next step to the prospect

Step 8: Take feedback from the prospect

6 Best Outbound Lead Generation Tools

There are multiple outbound lead generation tools to assist your marketing and sales team in working profitably. Hundreds of sales apps are available for well-executing email outreach campaigns. Consider their usability, pricing, features, and benefits to help your process.

Here is the list of the best outbound lead generation tools

1. AeroLeads
2. Lead Forensics
3. Snov.io&nb
4. HubSpot
5. Keap
6. Leadpages

Ready to grow your business with outbound lead generation

Do you know how Snov.io can improvise your sales strategies?

This guide unlocks the outbound lead generation strategies we deployed to grow from minimum to maximum within less than two years.

Snov.io has practical tricks that contribute to your success quickly.

Conclusion

Outbound lead generation is a vital digital marketing step. It helps you connect with organic clients and sell your services and products directly. You must balance both inbound and outbound marketing strategies to achieve the maximum desired outcomes.

We already mentioned the 5 outbound lead generation strategies to boost your sales in 2024. However, if you want to customize outbound lead strategies, hire outbound lead generation services for b2b saas instantly.