As consumers continue to make the shift online, both for casual browsing as well as high-intent shopping, brands have an unprecedented opportunity to connect with new customers. Google Shopping — now free for all brands — is the perfect channel to help facilitate this discovery, as 82% of retail queries that don’t include a brand go through Google Shopping.
There's never been a more important time to reassess your Google Shopping strategy, or to begin developing one. Here are five ways to make the most of your Google Shopping campaigns.
1. Focus on discovery
Google Shopping is an essential tool for driving brand exposure, as customers are usually in a comparison shopping mindset. 31% of shoppers who were driven to a brand’s website via a Google Shopping product listing ended up purchasing products within the same category as the item they originally clicked on. 35% of shoppers, meanwhile, went on to purchase a product in a different category altogether.
Another great …