5 Strategies for Optimizing Your Google Shopping Campaigns


As consumers continue to make the shift online, both for casual browsing as well as high-intent shopping, brands have an unprecedented opportunity to connect with new customers. Google Shopping — now free for all brands — is the perfect channel to help facilitate this discovery, as 82% of retail queries that don’t include a brand go through Google Shopping.

There’s never been a more important time to reassess your Google Shopping strategy, or to begin developing one. Here are five ways to make the most of your Google Shopping campaigns.
1. Focus on discovery
Google Shopping is an essential tool for driving brand exposure, as customers are usually in a comparison shopping mindset. 31% of shoppers who were driven to a brand’s website via a Google Shopping product listing ended up purchasing products within the same category as the item they originally clicked on. 35% of shoppers, meanwhile, went on to purchase a product in a different category altogether.

Another great …

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This article originally appeared in the Yotpo blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.