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5 Things You Should Know About Selling On Amazon

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Do you want to start your business with minimal startup costs and immediate access to millions of shoppers?

 

If so, read on. Selling on Amazon may be the perfect way to get your eCommerce career off the ground.

 

You can sell anything on Amazon – well, almost anything.

 

The best part? Your products can get immediate exposure to millions of shoppers.

 

Sure, SEO still plays a role in Amazon searches. And you’ll need to offer something your competitors don’t to stand out. But making money on Amazon is one of the best ways to get started in eCommerce.

 

Selling on Amazon is pretty straightforward. But there are some things you should know about the process before you begin.

 

Want to know the ins and outs of selling on the world’s largest eCommerce platform? Read on to learn more about selling on Amazon.

 

5 Things You Should Know About Selling On Amazon

 

Want to sell on Amazon? Before you get started, you’ll need to familiarize yourself with the basics.

 

#1: The Buy Box (And How to Get There)

 

When you shop on Amazon, how do you usually make your purchase? What catches your eye when you go to a product page?

 

That’s right: the yellow “Add to Cart” button. Amazon’s famous call-to-action box.

 

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Amazon gives shoppers numerous vendors to purchase from on a product page. Most choose to buy from the buy box, where this yellow button is found.

 

One special vendor gets access to the buy button. The vendor with the buy button is essentially Amazon’s “default seller” for the product.

 

Want to make a fortune on Amazon? You’ll need to take control of the buy box.

 

But how can make that happen?

 

Well, becoming a featured seller isn’t exactly easy. Especially if you sell a product with a lot of competition.

 

In fact, you may never win the buy box for your product – it’s just the reality of selling on such a competitive platform. But it’s still important to know how Amazon chooses these featured sellers.

 

Amazon uses several factors to determine who gets the buy box:

 

  • Pricing

  • The seller’s history on Amazon

  • The seller’s feedback

 

The more people selling a product, the more difficult it is to become a featured seller. You’ll need to offer the most competitive pricing, the best shipping, and have numerous positive reviews on Amazon to be considered as a featured seller.

 

In other words, it’ll take hard work and consistency. You won’t get there over night, but this shouldn’t dissuade you from selling on the platform.

 

#2: Fullfillment By Amazon (FBA)

 

Ever wonder why someone might sell on Amazon instead of eBay?

 

Three words: Fulfillment By Amazon.

 

Admit it, shipping can be a huge hassle. Tracking orders, printing labels, and packing things well takes time you’d rather spend managing your store.

 

That’s the beauty of FBA. You send your products to Amazon, and they send them to buyers when you make a sale.

 

FBA also gives you access to Amazon Prime. Products offering Prime shipping sell much better than those which don’t.

 

You’ll have to pay Amazon a percentage of each sale when you use the FBA method, but the cost is nominal considering the benefits.

 

#3: Types of Vendors On Amazon

 

Will your business model perform well on Amazon?

 

Well – maybe. Certain types of vendors perform better on Amazon than others:

 

  • Merchants selling unique products or products they manufacture themselves.

  • Merchants selling niche products.

  • Merchants selling refurbished products.

 

Technically yes, you can purchase wholesale product and make sales on Amazon. But you’ll probably do best selling products with little competition, or products you can offer at the lowest price.

 

#4: Shipping Methods

 

Amazon offers numerous shipping methods. As a new merchant, you won’t have access to all of them.

 

Once you have a history of reliable shipping as a merchant, you’ll get access to Amazon’s faster shipping methods. These include 2-day, 1-day, and Same-day shipping.

 

#5: Getting Reviews

 

Thinking about buying reviews for you Amazon account? Don’t. If you get caught doing so, you can have your seller account suspended.

 

Get reviews the honest way. Offer customers a good deal on your product. Give them a product that lives up to their expectations, and offer reliable shipping.

 

By offering the best shopping experience you can, you’ll earn positive reviews in no time.

 

What are your tips and tricks for selling on Amazon? Let us know in the comments below!

 

Read the full article here…

About the author

Steve Hutt

I'm obsessed with ecommerce, entrepreneurship, and Shopify. If this resonates with you...I'm so glad you're here! This blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy and the best Shopify Apps and marketing platforms to help you grow and scale. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.