For brands looking to engage modern, mobile consumers, SMS is a must-have channel — but it’s also a fairly new one. And that unfamiliarity has led to some misconceptions, such as SMS marketing is spammy or intrusive, or that texting should be reserved for personal communications.
SMS is a highly personal channel, but that doesn’t mean your brand should avoid it. Modern consumers actually crave a personal connection with brands, and they want it where they are the most: their phones. In fact, over 80% of shoppers in the US, the UK, and Australia are already signed up for at least one text marketing program.
So if you’re curious about SMS but haven’t yet adopted the channel, here are five important things you should know. They might inspire you to get started.
1. It enables two-way communication
Unlike some other marketing channels, SMS is not limited to one-way, promotional messaging. You can actually communicate with your customers in real time to forge connections an …
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