5 Things You Didn’t Know About SMS Marketing


For brands looking to engage modern, mobile consumers, SMS is a must-have channel — but it’s also a fairly new one. And that unfamiliarity has led to some misconceptions, such as SMS marketing is spammy or intrusive, or that texting should be reserved for personal communications.

SMS is a highly personal channel, but that doesn’t mean your brand should avoid it. Modern consumers actually crave a personal connection with brands, and they want it where they are the most: their phones. In fact, over 80% of shoppers in the US, the UK, and Australia are already signed up for at least one text marketing program.

So if you’re curious about SMS but haven’t yet adopted the channel, here are five important things you should know. They might inspire you to get started.
1. It enables two-way communication
Unlike some other marketing channels, SMS is not limited to one-way, promotional messaging. You can actually communicate with your customers in real time to forge connections an …

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Special thanks to our friends at Yotpo for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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