So you’re on the lookout for the optimum omnichannel retargeting app for your Shopify store. That’s a smart move.
You want more sales. You want to increase conversions. You’d like more value from your existing customers. And you’ve figured out that a retargeting app is going to be a great tool to help you achieve these goals (clever you).
The question is, which one? Because your retargeting app is going to play a big role in your marketing output, and because changing from one app to another is a hassle, making the right choice now is critical.
So, to help you make your mind up, here are 5 things you need to know about Shopify omnichannel retargeting app Firepush. In this quick read we’ll take you through Firepush’s omnichannel capabilities, reporting tools, customer service, data-compliance, and success stories. All to help you figure out if it’s the right tool for your Shopify or Shopify Plus store. Let’s get into it.
1: Firepush is omnichannel and offers SMS, Web Push and Email in one app
We describe ourselves as an all-in-one integrated omnichannel marketing platform for Shopify stores. So what does that mean?
Let’s start with omnichannel. This means sending retargeting messages using multiple channels, not just email. Firepush offers SMS, Web Push notifications, and Email. Using multiple channels enables you to engage with more customers, and on the channels where they are actually active.
Then there’s integrated. This is where the magic happens. Having these channels integrated means they work together and “talk” to one another. Let’s imagine you’re running a promotion and you want to send out an email campaign, then follow up with SMS. With Firepush’s integrated solution, customers who have already made a purchase as a result of your email campaign will be automatically filtered out of your SMS campaign. This saves you money, and means your customers don’t feel spammed by you.
Finally, there’s all-in-one. We understand that getting to know a new app takes time and effort. So what you don’t want is to have to set up and get familiar with a new app for each of your marketing channels. By providing 3 channels in 1 app, Firepush saves you time – you only need to learn one dashboard and one set of analytics tools. Plus, your dedicated Firepush client success manager can help you get your strategy right across your email, SMS and Web Push marketing.
Retargeting is the ideal strategy for growing your sales, improving conversion rates, and boosting customer average lifetime value. Using 3 channels for your retargeting will maximise its effectiveness and offer a better return on investment. And having it all managed in one Shopify retargeting app saves you time and hassle.
2: Firepush has a proven track-record for generating millions for Shopify and Shopify Plus stores
Firepush has made literally millions in additional revenue for some huge Shopify Plus stores. Ivory Ella has brought in $1,024,180 in revenue using welcome, promotional and abandoned cart messages from Firepush. InkedShop makes $10 in additional revenue for every $1 it spends on Firepush SMS and push notifications. And Pura Vida Bracelets has generated over $1 million through Firepush promotional and abandoned cart push notifications.
“Having generated over $1m in sales through Firepush, it has made an important contribution to our growth and most importantly, to customer retention over the years.”
Ryan Duranso, Ivory Ella Co-Founder
Firepush is now used by almost 200 Shopify Plus stores, and we offer dedicated services for Shopify Plus stores and full Shopify Plus integration.
But that doesn’t mean Firepush is only for the big guys. If you’re an up and coming e-commerce outfit, Firepush is also a great fit, whatever your business model. From subscription coffee stores to niche consumer electronics, Firepush has the right omnichannel tools to get results.
That is why Firepush is used by more than 200,000 marketers across 130 different countries.
3: Firepush helps you maximise your campaign’s effectiveness with advanced reporting tools
Once you have your omnichannel marketing campaigns set up, how are going to maximise their effectiveness? The answer is with smart reporting tools.
Basic data on subscriber numbers, clicks and impressions might tell you if your campaigns are performing well or not. But they won’t tell you why. And without those insights, improving the effectiveness of your retargeting is going to be a painful (and costly) process of trial and error.
We feel your pain. So that’s why Firepush comes with a whole arsenal of advanced reporting tools. You can monitor click through rate, conversion rate, orders generated, revenue generated, and return on investment. This means you can pinpoint which campaigns are bringing the most revenue and offering the best ROI, then focus your resources on these.
Audiences are different for every store, and customer behaviour is changing all the time. Firepush’s reporting tools will keep you up to date on exactly how your customers are responding to your campaigns, empowering you to make data-based strategic decisions to get the best out of your retargeting.
4: Firepush offers white glove customer service and tailored advice on omnichannel marketing
With all this experience in achieving stellar results for Shopify stores, we have a wealth of know-how on retargeting using different channels. And the good news is, we don’t keep it to ourselves.
Our onboarding and customer support teams don’t just handle the technical side of things (although they are on hand 24/7 via email and chat to address any issues). They also offer individual consultations on marketing strategy, plus ongoing advice on how to optimise results.
Every new store receives a personalized consultation so they can find just the right strategy. And stores on any of our PRO subscriptions get a dedicated Strategy Manager who will ensure their results just keep getting better.
5: Firepush is fully compliant with GDPR and TCPA data standards giving you peace of mind
Shopify apps are supposed to make your life easier, right? So what you don’t want is any trouble with the way your customer’s data is handled. After all, customers are getting increasingly sensitive about how their data is used.
And getting your head around the regulations can be complicated, especially if you are operating in multiple markets. In the US, there’s the TCPA, which regulates SMS marketing and use of phone numbers – fall foul of these rules and you could have a lawsuit to deal with. You also need to make sure you are following the guidelines of the Cellular Telecommunications Industry Association (CTIA). The CTIA can report you to mobile carriers if it thinks you are spamming people with your SMS messages, and these carriers can shut down your mobile marketing campaigns. Not nice.
Then in Europe you have the GDPR to consider. This covers everything from Push notification sign ups to email subscriptions. You can be fined if your data management does not meet GDPR standards.
We understand that being on top of all of these data regulations is difficult. That is why Firepush is fully compliant with GDPR and TCPA standards. We worry about data management standards so you don’t have to.
Committed to a constantly improving product and service
So that’s 5 great reasons to choose Firepush:
1. You get an omnichannel marketing integrated in one app
2. You get advanced reporting tools so you can maximise campaign effectiveness
3. You get an app that is proven to work for Shopify stores of any kind
4. You get white glove customer service that covers strategy as well as technical issues
5. You get the peace of mind of knowing your data is being managed correctly.
But more important than all of this, you get an app that you know will continue to improve and develop along with the very latest trends in ecommerce marketing.
At Firepush, we live and breathe ecommerce. And we’re dedicated to your store’s ongoing success.
Find the perfect pricing plan to match your store’s needs
This article originally appeared in the FirePush blog and has been published here with permission.