Influencer

5 Tips On Becoming A YouTube Influencer

YouTube Logo Hero

Digital marketing has become extremely important today. This is because, the majority of the population consumes digital content on social media, blogs, and streaming websites such as YouTube. This has carved out a new form of marketing which we call influencer marketing. If you have a popular YouTube channel and a massive fan base, you can become a YouTube influencer and make money by promoting different brands.

The following are a few essential tips on becoming a top YouTube influencer:

1. Pick a Niche

Having a niche is extremely important if you want to become a YouTube influencer. If you will create different kinds of videos for a single channel, you won’t be able to stand out and create a unique identity for yourself. Your subscribers will be confused as to what’s your channel all about.

By focusing on one particular niche- sports, fitness, gaming, etc. you can let others know exactly what kind of content they can expect on your YouTube channel. This increases trust and transparency, and it can help in making your YouTube channel successful.

2. Create a Brand Identity

Brand identity is your tagline, messaging, values and voice, and more. It’s basically all the things that make you a brand- a YouTube influencer, rather than just a generic YouTuber.

To create a brand identity for your YouTube channel, you need many different things. For starters, you need a unique and attractive logo. To create one such logo, you can draw inspiration from popular YouTube logo ideas online. You also need a catchy tag line, a color palette that goes in line with your brand, a unique presentation style, and certain values that you stand by. Combine all these things, and you have a powerful brand identity!

3. Publish Fresh and Unique Content

YouTube is a massive platform and there are already thousands of successful YouTube channels on almost every conceivable niche. Needless to say, if you want to fight the competition, you need engaging and unique content. So, avoid using simple and common content ideas. Instead, find new content ideas for your channel that are truly captivating, attractive, and have high mass appeal.

4. Assess Your Equipment

YouTube is all about the audio-visual appeal. If your videos have sharp visuals and crisp audio, you will automatically come off as a top-class YouTuber. So, you need to invest in decent equipment that can help you create professional-grade videos.

One important thing you need to do to boost your content quality is to find the top vlogging cameras and pick one that fits your budget. Audio is also important, but unless your channel is about music, or a podcast, or something that require high-quality audio, you are fine with a budget mic. You may also want to invest in premium video editing software to increase the appeal of your videos.

5. Enhance Organic Visibility

Do you make high-quality and engaging YouTube videos but don’t get good visibility? If your answer is “yes”, then maybe you need to think about SEO. You need to learn how to rank your YouTube videos number one in search results. Only then you can expand your reach across the platform and grow to become a top-level influencer. The following are a few YouTube tips for this you can apply:

  • Make creative titles for your videos and include relevant keywords in them.
  • Use longtail keywords in the description of your videos and the tags you use.
  • Use compelling thumbnails. Rather than use a random frame that YouTube picks from your video, upload your own thumbnail.

So, there you have it- some important tips on elevating your simple YouTube channel to an influencer YouTube channel. Apply all the tips, and you are sure to see a major impact.

Good luck, and have fun!

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.