Your customers often need your knowledge to abandon their carts.
Studies show that 69% of online shoppers must enter payment information into the site before abandoning their carts. Knowing how to identify and deal with cart abandonment can help you make more money on your website.
Abandoned cart emails are the most common tools to prevent cart abandonment. Thus, it’s getting harder and harder to get to your customers. These emails are already effective, but you still have additional chances to make them more powerful.
We all know how important it is to recover abandoned carts, but only some stores do an excellent job of providing helpful information in their abandoned cart emails. Below, you will find five unique and valuable abandoned cart emails you can use as inspiration for your store:
Offer personalized recommendations
You can offer just the proper recommendations at the right time. Now, I’m not saying you should provide recommendations in blog posts or on-site content (that would get stale too quickly). However, offering suggestions to your customers in emails can be one of the best ways to boost sales. A recent study by TeamBounce showed that email recommendations increased click-through rates by 7.2%. That’s a significant increase!
Please look at an email by PetFinder for an example. It is an excellent example of a personalized email with recommendations. It is aimed to help future dog owners to find a pet that matches their search criteria. It helps to find homes for rescue dogs more effectively.
This approach works well even for e-commerce stores if you have a wishlist on your store. You can send personalized emails to your customers, offering them similar products they added to a wishlist.
Reminder email
It only takes one wrong decision after adding a new member to your site to lose their money. Additionally, it can take weeks for lost members to get reclaimed. This is why, especially with loss aversion pricing, it’s essential to have procedures in place for managing members. The best option is a ‘notification’ system that emails the member when their balance is low. Notifications can be sent via push notifications on the site or SMS on mobile apps.
A reminder email is one of the most valuable tools in your shop. People expect to get something in return when they follow a link in an email or on social media. It could be a product, a discount, or even a free thing. You can decrease cart abandonment rates and improve sales by using reminder emails and a wishlist app on your store.
Offer a discount
Most of your shoppers will abandon their carts because the final price is higher than expected. When customers consider how much they’ll spend, they frequently sum up the cost of each item in their shopping basket. They don’t always consider taxes or shipping; when they do, they tend to underestimate the costs.
That’s why pricing is among the top four reasons consumers quit shopping carts. And there’s an easy method to win back clients turned off by the final price: give them a discount.
Sometimes, shoppers need an extra incentive to complete a purchase, and offering a discount or a special deal is the best way to encourage them to check out items in their cart. For instance, you can send your shoppers a limited-time sale for the items in their cart. Generating a discount code and placing it into the email is very simple.
Urgency email
Many shoppers don’t check out their cart for various reasons, such as payment failure, the price being too high, or they decided to cross-check with other websites to find a better deal. However, creating a sense of urgency can encourage your customers to complete a purchase. People are more concerned with what they could be losing out on than with what they can have.
As long as you’re honest, warning potential buyers that they could lose the products they’ve put in their shopping carts is a fantastic approach to using the scarcity effect as a marketing strategy.
You can use the following approaches to create a sense of urgency in your abandoned cart emails:
- Inform individuals if their product will likely sell out due to its popularity.
- For a short period, they can reserve their cart (with a countdown)
- Make it clear that your item is a limited edition and will not be restocked.
- Set a notification to display how many others have the item in their shopping cart.
Be different
Adding spice to your abandoned email can increase click-through rates and sales. Take a look at Rudy’s abandoned cart email, for example. The company chose a very catching and creative heading for the email that grabs customers’ attention. Writing an excellent copy requires creativity to receive a better response and cart recoveries. However, you don’t have to be a professional copywriter to create a successful abandoned cart email. Just analyze what kind of email other companies send out for inspiration.
Please look at what your customers can empathize with to make your abandoned cart emails more appealing. For instance, people tend to postpone things until the last minute and come up with some catchy phrases.
Adding humor to your emails is also a practical approach to email marketing. People get tired of reading essential and templated emails that all look identical. Creating a different and catchy email makes your shoppers likelier to return and complete a purchase from your store.
Final Words
As you can see, abandoned cart emails are critical to recovering those lost carts and getting your customers to spend their dollars in your store. It is an essential part of every email marketing strategy. We hope you found some of these examples inspirational and got fresh ideas to implement into your strategy.
Let us know in the comments which abandoned cart email was your favorite! We loved emails from Rudy and Dote.
