Branding

53 Exceptional Online Stores Built On Shopify9 min read

Today we’d like to introduce you to 50 outstanding Shopify stores. These businesses serve as great inspiration for all entrepreneurs who are looking to start their own online store.

Take a stroll down their digital isles and note what these stores are getting right: company logos, beautiful product photography, clearly defined navigational elements, simple user-friendly layout, and convincing call-to-action buttons.

The 50 top Shopify stores for inspiration

1. haus

Haus

Furniture and home goods etailer haus uses a sleek, modern design for their Shopify store. It matches the aesthetic of their products.

2. The Critical Slide Society

The Critical Slide Society

Australia-based The Critical Slide society sells apparel on a simple, easy-to-navigate website. A plain white background emphasizes products for online shoppers.

3. Studio Proper

Studio Proper

“Simplifying everyday experiences with technology.” Studio Proper’s tagline is applicable both to their products and their Shopify store — minimal and simple.

4. Tluxe

Tluxe

2018 Good Design Award Winner Tluxe has just two main features in addition to the navigation on its homepage: a main banner image and an Instagram feed.

5. Quad Lock

Quad Lock

An animated GIF of the products in action, curated product collections based on category (ride, run, moto, drive), and social proof in the form of logos come together for Quad Lock, the next in our list of Shopify website examples.

6. The Modern Shop

The Modern Shop

The Modern Shop uses a white background and a blue accent color to bring products to life with their minimal website design.

7. Brilliant

Brilliant

Minimal product photography and hints of color make Brilliant’s Shopify store simple yet beautiful.

8. The Candi Factory

Candi Factory

The Candi Factory uses a simple white background website design and fun product photography. For a brand that has a ton of personality, they put users’ shopping experience first, which is essential for driving conversions.

9. 49th Parallel Roasters

49th Parallel

49th Parallel Roasters elevates coffee with a simple approach to their Shopify store. High-quality photography mixed with a few fun illustrative graphics infuse personality into the minimal design.

10. 18 Karat Wholesale

18 Karat Wholesale

18 Karat Wholesale creates collections that are easy to find and browse for shoppers. This is a strategic move, given that selling wholesale exposes you to a different audience than if you were a direct-to-consumer brand.

11. Luxy Hair

Luxy Hair

One of the best Shopify stores with minimal design is Luxy Hair. White background, simple call-to-action (CTA) buttons and a focus on the product benefits make a great impression on online shoppers.

12. Biko

Biko

You’ll find just four navigation options, but tons of product photography, on Biko’s minimal website. They use their site to highlight products prominently and drive users into the purchase path.

13. Uppercase Magazine

Uppercase Magazine

Uppercase Magazine manages to convey fun and playful as part of their brand identity, despite using a simple design. Instead of a busy website, they use bold photography to convey their brand.

14. UNCONDITIONAL

Unconditional

Like Uppercase Magazine, UNCONDITIONAL is another on our list of Shopify website examples with white background. They infuse personality into their product photography.

15. Hiut Denim Co.

Hiut Denim

Hiut Denim Co.’s Shopify store almost looks like a newspaper or editorial site. They steer away from the typical ecommerce feel, giving shoppers a delightful and content-rich shopping experience.

16. Tanner Goods

Tanner Goods

Sleek and elegant come to mind when you look at the Tanner Good’s Shopify website. They do a great job of letting their leather products and accessories take center stage, while still having an intuitive and easy to browse store layout.

17. Studio Neat

Studio Neat

Studio Neat’s website, similar to Studio Proper, uses the product as the main focal point. The homepage features large panels and beautiful photography.

18. So Worth Loving

So Worth Loving

So Worth Loving has a white background Shopify store with a color palette that adds a pop of color throughout the site.

19. Pop Chart Lab

Pop Chart

Pop Chart Lab is another Shopify store example that uses a simple website to highlight their bright, funky products and photography.

20. Hardgraft

hardgraft

Hardgraft is a sophisticated brand, so it only makes sense that their website is equally as sleek and elegant. A light gray background sets the website apart from the status quo.

21. Pipcorn

Pipcorn

Pipcorn, an elevated popcorn, uses their website to convey their brand identity: simple and modern, with a focus on quality. The browns and beiges in the color palette also parallel the naturalness of the product.

22. Happiness Abscissa

Happiness Abscissa

Perhaps the most minimalistic design on this list of Shopify websites, Happiness Abscissa tucks their main navigation away on the left panel. This gives more screen real estate to feature their fun product photography and graphics.

23. Nick Mayer Art

Nick Mayer

When you’re selling art, you want to make sure the website is simple enough to not distract from the main selling point. Nick Mayer Art uses a minimal layout with muted colors that add vibrance but also highlight the work.

24. Chubbies

Chubbies

Chubbies is a clothing line made for fun-loving people with a sense of humor. Their clean-looking store pairs well with the bold, colorful photography they use to showcase their products.

25. House of Holland

House of Holland

Apparel and accessory brand House of Holland uses big, bold fonts to make an impression with their Shopify store. The loud design is balanced with simple white background product photography on the shop pages.

26. Penny Arcade

Penny Arcade

Penny Arcade’s Shopify website almost reminds you of a real-life arcade. Lots of bright colors, plenty of visual stimulation and fun (sometimes crazy) fonts.

27. Madsen

Madsen

Madsen is bright and bold while also maintaining a sophisticated aesthetic. They balance fun and refinement with a mix of bright and muted colors.

28. Telegramme Paper Co.

Telegramme Paper

Telegramme Paper Co. is a Shopify website example where using different fonts actually works instead of distracts. The use of color livens up the website and helps it pop off the screen.

29. Karton

Karton

Karton is a B2B online retailer, but to them, that didn’t mean they had to use a stale website design. Informal fonts and bright accent colors create an interesting and engaging user experience.

30. Tattly

Tattly store

Tattly is one brand that’s not afraid of color. They use bright, solid-colored backgrounds for sections on their site to bring life to the experience but also allow users to navigate easily.

31. Death Wish Coffee

Death Wish Coffee

Though Death Wish Coffee’s Shopify website is mostly white, we’ve deemed it bright and bold largely due to the fonts and splashes of red. Not to mention the bold copywriting.

32. Harris Farm Markets

Harris Farm

Harris Farm Markets uses several textured off-white backgrounds for different panels on their website. The backgrounds evoke a nature, farm-like feel that matches the brand.

33. EpicMealTime

EpicMealTime

An interesting name and unique product photos make this Shopify website example stand out. And how many stores have you seen with a background like this?

34. Little Sparrow

Little Sparrow

Little Sparrow keeps their website simple but infuses a creative element with a subdued polka-dot background. It’s minimal enough to not be distracting but also playful enough to set it apart.

35. Twelve Saturdays

Twelve Saturdays

Instead of opting for a simple gray background, Twelve Saturdays adds texture and dimension to theirs.

36. William Abraham

William Abraham

All-black backgrounds can make many Shopify examples look more luxurious and upscale. William Abraham showcases their products on an all-black website.

37. Cuppow

Cuppow

Cuppow makes reusable food containers look beautiful with their investment in product photography, which is featured prominently throughout the site.

38. LITTER

Litter

Jewelry brand LITTER showcases their products with simple photography. The website features a mix of close-up photos and lifestyle images.

39. Factory 43

Factory 43

When you sell “quality graphic goods,” you’ll want to showcase that quality to the best of your ability on your online store. Factory 43 uses large images and graphics from their products as the main visuals on their website.

40. Great George Watches

Great George Watches

When it comes to selling watches online, high-quality product photos that highlight the fine details and craftsmanship of the product are crucial. Great George Watches puts those images at the forefront in this Shopify example.

41. Henkaa

Henkaa

Henkaa sells dresses and accessories with big beautiful photographs that convey the moments their customers will have in their products. Oftentimes, the photos don’t feature faces, which allows shoppers to more easily imagine themselves in the model’s place.

42. Ball and Buck

Ball and Buck

Ball and Buck uses large photography on their website to sell the lifestyle their customers aspire to.

43. Hauser

Hauser

Furniture brand Hauser is a Shopify website example that uses panels and large photos to draw users down the page and bring products to life.

44. Manitobah Mukluks

Manitobah Mukluks

Manitobah Mukluks sells authentic, handcrafted footwear with a special attention to quality. Large photographs showcase that dedication to handmade perfection.

45. soleRebels

Sole Rebel

The large photography on soleRebels’s website bring the products to life for shoppers. Lots of close-ups and a consistent look and feel create a cohesive Shopify website.

46. The Great Divide

The Great Divide

The Great Divide uses close-up photography of their products on a simple, clean website. The photos showcase the quality of the merchandise.

47. Yoga Rebel

Yoga Rebel

Yoga Rebel uses a lot of outdoor environments to capture amazing lifestyle shots featuring their products. The photos create an impressive and stunning website, making it one of the best Shopify stores we’ve seen.

48. Triangl

Triangl

Swimsuit brand Triangl uses large lifestyle photography to create a dramatic website experience.

49. BioLite

Biolite

Outdoor brands have one major thing in common: opportunity for incredibly beautiful photography. BioLite turns cookware into an outdoors experience with big photography all over their Shopify store.

50. Allbirds

Allbirds

Allbirds is a brand with a big personality, and their website matches it. The real star of the show are the large, bright product and lifestyle photos that feature the products themselves and the materials they’re made with.

51. NOVO

Novo Watches

There are tons of elevated watch brands online, but NOVO watches didn’t use the same approach as their competitors’ Shopify websites. Instead, they use fonts that look more handwritten and less refined, a bright color palette and no shortage of graphic illustrations.

52. Spacing

Spacing

At first glance, you might think the Spacing homepage is a news site. But those aren’t articles to click through; they’re products. The unique design showcases the store’s creativity.

53. Zero Gravity

Zero Gravity

Though the last of our best Shopify stores is on a white background, Zero Gravity is not afraid to use color. The unique store sprinkles playful fonts throughout the site.

Designing your very own Shopify store

Research has found that it takes people just a tenth of a second to make a first impression. But when it comes to designing your Shopify store, it’s important not to sacrifice functionality for a fancy design. Your website might look nice, but if it doesn’t convert, it’s not doing its job.

This article was originally published by our friends at Shopify.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.