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6 bundle deals you can set up with one app (in 10 minutes or less)7 min read

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If you’re looking for flexible sales ideas that attract customers during Black Friday Cyber Monday, look no further than Bold Bundles.

With this one Shopify app, you can run multiple bundled product promotions through the BFCM weekend and beyond, keeping your offers fresh all season long!

In this article, we’ll demonstrate just how simple it is to set up six different bundled product promotions on your Shopify store.

Bundles are not just a versatile way to offer promotions, they are also a surefire way to boost average order value and units per transaction without diluting your margins with pure discounts.

Bundles are also a great way to move outdated or slower-moving inventory ahead of traditional clearance or markdown cycles.

Ready to get started? Let’s go!

Get Bold Bundles

First, install the app! You can either use the regular or premium tier free for 14 days.

Visit the Bold Bundles page on the Shopify app store.

Click on “Add app,”  then “Install app.” You can upgrade to the premium version in your Shopify admin under Settings > Price Plan so that you can also offer BOGOs during your free trial.

Setting up a BOGO free

Here’s how to create a buy one get one free deal with Bold Bundles. We used an apron and cookbook for this example.

Note: If products aren’t loading in the product selector, simply select ‘Sync Inventory’ and it will grab any missing products.

Free Apron

Buy one, Get one free – Apron and Cookbook

  • Create New
  • Select Buy/Get (make sure you’re on the premium tier, it’s free during your trial period)
  • Choose your products
    • Buy these products (Customers will need to buy all of these products.)
      • Select Cookbook
          • Get these products (Customer will get all of these products.)
          • Select Apron
  • Set Discount percentage at 100% to reduce the price of the apron to zero dollars.

Bundles_BOGO_Free

  • Style your widget
    • Title your widget (optional) – “Free Apron with your Simply Fresh purchase”
    • Add a flag text (optional) – Buy One Get One Free
    • Select your style – Basic or Bundle with Price
  • Name your bundle so you can identify it easily on the dashboard
  • Save the bundle

Bundle_BOGOFree2

BOGO Jewelry
Setting up a BOGO percentage off

Here’s how to use Bold Bundles to set up buy one get one at percentage off deal. Here we’re using a necklace and earring bundle where shoppers can buy either and get the other 20% off.

  • Create New
  • Select Buy/Get (available on the premium tier of Bundles ($19.99/month))
  • Choose your products
    • Buy these products (Customers will need to buy all of these products.)
    • Select Necklace
    • Get these products (Customer will get all of these products.)
    • Select Earrings
  • Set Discount percentage at 20% to reduce the price of the earrings by 20% off

Bundles_BOGO20

  • Style your Widget
    • Title your widget (optional) – The Perfect Pair
    • Add a flag text (optional) – We left it blank.
    • Select your style – Basic or Bundle with Price

Bundles_BOGO202

  • Name your bundle so you can identify it easily on the dashboard
  • Save the bundle
  • Activate the bundle from your dashboard and it will appear on your product pages


Combo products

With Bold Bundles, you can sell multiple items as one product by creating a combo product.

This makes it easy for customers to buy multiple products at once while still syncing seamlessly with you Shopify inventory.

We kept it festive with holiday-themed cookie cutters for our example. Let’s walk through.

  • Create New
  • Select Group Bundles
  • Choose your products
    • Select Add Product and select the items in the group bundle
    • Adjust any quantities (if necessary)
  • Set the fixed price to $20
  • Override cents to $0.00

Bundles_ComboCookies

  • Enable Combo Product
    • Generate New Product
    • Name your combo product (your customers will see this product name)

Bundles_ComboCookies2

  • Style your Widget
    • Title your widget (optional) –  Bundle and Save
    • Select your style – Basic or Bundle with Price
  • Name your bundle so you can identify it easily on the dashboard
  • Save the bundle
  • Activate the bundle from your dashboard and it will appear on your product pages
  • Once it syncs to Shopify, go to Products within your Shopify Admin
    • Open your new combo product
    • Update the product description, product types, tags and collection
    • Add a product image (your single product images will load themselves, however you can add additional photos if you have them.

Bundles_ComboCookiesPDP

It should look something like once it’s live on your store.


Gift set product combo

Put a product on your store as a gift set to give shoppers the idea to buy Christmas gifts during their BFCM shopping.

Here we used the example of a shaving kit, a universal gift for guys.

  • Create New
  • Select Group Bundles
  • Choose your products
    • Select Add Product and select the items in the group bundle
    • Adjust any quantities (if necessary)
  • Set the fixed price to $60
  • Override cents to $0.00
  • Combo Product
    • Generate New Product
    • Name your combo product (your customers will see this product name)

Bundles_ComboGiftSet

  • Style your Widget
    • Title your widget (optional) –  Perfect Gift
    • Select your style – Basic or Bundle with Price
  • Name your bundle so you can identify it easily on the dashboard
  • Save the bundle
  • Activate the bundle from your dashboard and it will appear on your product pages
  • Once it syncs to Shopify, go to Products within your Shopify Admin
    • Open your new combo product
    • Update the product description, product types, tags and collection
    • Add a product image (your single product images will load themselves, however you can add additional photos if you have them.)


Setting up a Mix & Match bundle

A mix and match bundle give your customers the option to select two products from different categories. In this example, we’ll go back to jewlery.

  • Create New
  • Select Mix & Match
  • Choose your collections
  • Set Discount percentage at 30% to reduce the price of the bundle by 30%
  • Style your Widget
    • Title your widget (optional) –  Sve 30% on Fine Jewelry
    • Select your style – Basic or Percent Saved
    • Toggle Show Title as Button to make the categories clickable
  • Name your bundle so you can identify it easily on the dashboard
  • Save the bundle
  • Activate the bundle from your dashboard and it will appear on your product pages
  • To customize the CSS see below

Group bundle

This is a preset bundle you can create. When customers buy this combination of products together, they’ll automatically get the specified discount off all included products.

Perfect for something like a… pajama set!

  • Create new
  • Select Group Bundles
  • Choose your products
    • Select Add Product and select the Pajamas
  • Update the quantity to 3
  • Set discount to 30%

Bundles_GroupPJs1

  • Style your Widget
    • Title your widget (optional) –  Matching Pajama Sets
    • Select your style – Basic, Bundle with Price or Percent Saved

Bundles_GroupPJs2

  • Name your bundle so you can identify it easily on the dashboard
  • Save the bundle
  • Activate the bundle from your dashboard and it will appear on your product pages

Try bundled promotions today!

Bundles are a great way to offer shoppers a great deal, enticing them to buy more and in turn increasing your average order value.  Do it all with Bold Bundles!

They’re also a great way to mix up your promotions throughout the holidays, keeping your deals fresh to drive more traffic to your Shopify store.

Still not sure what kind of products you should bundle together? Read these product bundling secrets for strategies behind setting up great product bundles.

What kind of promos are you offering this BFCM and holiday season? Let us know in the comments below!

Try it free today. Start your 14-day free trial.

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PLUS…

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THURSDAY NOVEMBER 21 at 1PM EST 

Learn how you can increase average order value using a

Product Bundling strategy this holiday season!

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John Bruce

Written by John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

This article was originally published by our friends at Bold Commerce.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.