Approximately 35 percent of all online purchases begin with a search on Google. If that’s not enough to convince you that the performance of your store in search engines is crucial, then you don’t really understand good SEO at all.
Even though the realm of SEO is often intimidating if you aren’t familiar with it, it’s important to learn the basics. Keep reading to learn some helpful SEO tips that can help you drive traffic to your eCommerce website.
1. Link Building
Link building is the process used to increase the total links from reputable sources that point to your URL. Sometimes, this is called a backlink or referring link.
Out of one million Google searches, link building was discovered to be the top factor that Google considers when choosing the results that should be displayed. If you were only going to focus on one thing for increasing your SEO standing, this is it. Additional information about links types and process of link building is available here.
2. Avoid Using Duplicate Content
There are several tools available, some paid and some available for free, to see if there’s any identical content that is repeating itself on your website. If it is duplicated inadvertently, then you can delete the copy. If it has been done purposefully, you can reword this content to say the same thing using different words.
3. Optimize Text on Your Store for Search Engines
The words you are using on your site are important. The keywords you have selected should be placed in the H1 and H2, along with the initial 100 words of your website. This is most effective for SEO purposes.
The H1 is also referred to as the header, and it lets Google know what you offer and essentially, what your store is. This is when keyword research is a factor. Put the primary keyword you want to rank for in the website’s header, and long-tailed keywords in the subheader, which is the H2.
Equally important are the other words that you use on your site, which are called the paragraph copy. T make the most of this, be sure to identify the keywords you want your site to rank for and then use them in various combinations on the site.
4. Use Long-Term Content for Higher Rankings
The longer the content is, the higher the results you can achieve. This is one of the many reasons you should think about creating and having a blog. The fact is, Google prefers having pages with longer content, but it is also going to give you the opportunity to rank higher on Google for various keywords related to your industry.
By having longer content, you have the opportunity to attract people who are interested in what you have to say. They will also be more willing to purchase your service or product.
5. Optimize Your Images
It’s not just the text that Google looks at on your site. They also look at the images. The images have a role in letting the search engine of knowing what you have to offer. They are also more likely to be seen under the “image” tab. However, you need to make sure you are naming your image files properly for the best results.
You can add alt tags to your images, too. If your image can’t be displayed for some reason, a small amount of text will appear. This lets you show your visitor what you wanted to show them, just in a different way.
6. Shopify Apps to Help
When you search for Shopify SEO Apps in the app store you’ll find a wide range of apps that can help with search engine optimization. Two popular solutions that I recommend you have a look at are Plug in SEO and SEO Manager.
Driving Traffic with Your SEO Efforts
Organic traffic to your Shopify brand has the highest ROI of any marketing strategy and is worth the effort as noted above for longterm business outcomes. Here are new more resources to help with your Shopify SEO and Experts Guide to Shopify SEO.