6 Strategies for Cultivating Lasting Customer Relationships


From what was once a linear path from discovery to purchase, shoppers now jump between channels and devices, often switiching back and forth many times befor actually buying.

Instead of focusing on moving customers along a clear path to purchase, today’s most successful brands are driving self-perpetuating growth through next-level customer experiences. This new growth model involves three key phases:

Collecting data, feedback, and other types of influential content
Curating your content intelligently across channels and at key customer touchpoints
Cultivating relationships with your customers to build a strong and loyal brand community

In this post, we’ll cover the third phase, outlining six ways your brand can drive meaningful interactions with customers to ensure they’ll stay by your side in the long run.
1. Make shoppers feel like VIPs
The same loyalty program you’ve implemented to drive retention and CLTV can be used to foster a sense of community among your cus …

This story continues at Yotpo
This article originally appeared in the Yotpo blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.

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