6 Strategies for Cultivating Lasting Customer Relationships


From what was once a linear path from discovery to purchase, shoppers now jump between channels and devices, often switiching back and forth many times befor actually buying.

Instead of focusing on moving customers along a clear path to purchase, today’s most successful brands are driving self-perpetuating growth through next-level customer experiences. This new growth model involves three key phases:

Collecting data, feedback, and other types of influential content
Curating your content intelligently across channels and at key customer touchpoints
Cultivating relationships with your customers to build a strong and loyal brand community

In this post, we’ll cover the third phase, outlining six ways your brand can drive meaningful interactions with customers to ensure they’ll stay by your side in the long run.
1. Make shoppers feel like VIPs
The same loyalty program you’ve implemented to drive retention and CLTV can be used to foster a sense of community among your cus …

This story continues at Yotpo
This article originally appeared in the Yotpo blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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