It doesn’t matter how long you’ve been around in the ecommerce game; generating more sales is always a priority.
But here's the thing about sales: it's an area that’ll likely see a lot of ups and downs depending on the season, customer preferences, trends and other timely factors. However, getting back on track is a matter of persistence combined with the right strategies. If you’re looking to boost your store’s sales, here are six tips you can implement in just one week.
Optimize the checkout experience
A relatively quick way to boost sales is to make it easier for your customers to purchase from you. How do you do this? Make your checkout process simpler. If your store needs customers to sign up for buying, give them the option to check out as a ‘Guest’. The idea is to reduce friction in the buying process and smoothen the task of going through checkout.
Another way to do this is to reduce the number of form fields that customers need to fill in. Filling in details endlessly might just wear them out. Mark compulsory fields and save your customer’s time by allowing for details such as address to be replicated across other fields. More importantly, eliminate fields that don’t really add value altogether. You could also include a progress bar to give customers a sense of perspective as to how far they’ve come and how much longer they will take to finish.
Here are a few other stats from BigCommerce explaining why customers will abandon a cart at the checkout stage:
- 61%: abandon their cart because of extra costs being too high (shipping, taxes, etc.)
- 35%: of people didn’t want to create an account.
- 27%: of people said the checkout process was too long or complicated.
- 24%: of shoppers couldn’t see or calculate total order cost up-front.
- 18% felt like they couldn't trust the online store with their credit card information.
- 16%: said the delivery timeline was too slow.
Promote your top-selling items directly on-site
When potential customers land on your website, they may not know what they want. Give them some direction by showcasing your top-selling products. This can be especially useful to new customers if your store features a wide range of products. A ‘best seller’ section on your landing page can be the perfect opportunity to promote products with the highest margins and rake in greater profits.
Invest in personalization tools
If you aren't personalizing your customer experiences, you're missing out on an opportunity to engage with potential buyers in a way that's meaningful and long-lasting. In fact, 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations. Investing in messaging tools that allow for personalization and segmentation is a great start. You want to be able to engage with customers when it matters to them and use the right language that shows them you've listened to their needs, preferences and concerns.
Facebook Messenger marketing is useful for this since you can build customized back-and-forth conversations with every customer that recognizes their name, email, phone number, browsing history, purchase history and more. You can then leverage these conversations you have with these customers to create targeted ads or follow-up campaigns that are targeted and personalized.
Engage with customers using value-added content
Blog writing, videos, social media posts, infographics, charts and graphs are just a few examples of value-added content. There are so many ways you can leverage the power of content to educate, entertain and delight your customers.
It’s a fact that customers are attracted to videos. They are perfect for showing how a product works and appealing to a customer’s visual instincts. According to Hubspot, 54% of consumers want to see more video content from a brand or business they support
Marketing experts also suggest that videos have a higher ROI compared to other channels. In fact, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. This is because videos resonate with customers and it's easier for the customer to imagine themselves as part of the brand or using the product.
Whether you write blog posts around DIY crafts or recipes, if you're sharing behind-the-scenes or help videos, or if you're posting an infographic that educates customers about the importance of quality hair care, you're providing valuable content that will engage your audience and drive them to check out your brand or products.
Set up a reviews system and leverage it
What many store-owners forget is how powerful product reviews can be for their business. 88% of customers say they trust online reviews as much as personal recommendations, and 39% read reviews on a regular basis. Considering how much friends and family trust word-of-mouth marketing and brand recommendations, reviews are a great way to bring this same experience directly on-site.
For example, Naturalicious shows its product reviews directly on their product pages. They also share how many reviews each specific product has received. When customers click on a product, they can scroll down to read every review that's been posted about that product along with pictures that the reviewers uploaded.
This shows potential buyers that the products are credible because so many others have purchased them, left real reviews, and even show the results with the accompanying photo. When new visitors see others enjoying your products, they'll build trust toward your brand to make purchases as well.
P.s., you can leverage reviews in your Facebook Messenger marketing to help drive sales. If you want to learn more, come chat with us!
Implement an omnichannel marketing experience
Email marketing is a powerful channel to boost sales and generate repeat customers. As opposed to social media posts, an email is a more intimate form of interaction and has scope to say more. But sending a single email isn't enough. You need to send regular emails – newsletters, discount offers, product tips, company news, and other relevant content to keep your customers engaged. You also need to invest in other channels, like SMS and Facebook Messenger.
In ecommerce, both SMS and Facebook Messenger are coming to play an increasingly important role in customer experiences. Artificial Intelligence and Machine Learning are no longer restricted to the echelons of top tech companies. With chatbots, your ecommerce store can leverage these innovations to boost sales and engage customers. More than 1.3 billion people use Facebook Messenger every month, and SMS open rates are typically around 98%.
The point is, every customer prefers a different channel to communicate on. When you offer an omnichannel experience, you're telling customers that you're available to interact with them wherever they're most comfortable. For those that prefer SMS, they'll opt-in. For people who enjoy Facebook Messenger, they'll engage with it. And for the people that enjoy emails over anything else, you'll sign up for your newsletter.
Omnichannel just means more channels to engage with your customers and send them content that gets them thinking about purchasing your products.
Now, go increase your sales!
Armed with these easy to implement strategies, you can now start charting out a plan for boosting ecommerce sales. Implement these simple tips, and you'll see an increase in sales you never could have imagined.
Atul Poharkar, Founder and CEO, Plobal Apps
Plobal Apps is a leading mobile commerce platform to create exceptional mobile experiences. Plobal uses the most cutting-edge technologies including machine learning and artificial intelligence to power native mobile apps for some of the biggest businesses on Shopify.
The 250+ Page Playbook on Facebook Messenger & SMS Marketing for Ecommerce
Fast-growing DTC brands implementing this playbook have connected with 18x more customers, doubled their 7-day ROAS, recovered 5x more abandoned cart revenue & increased AOV 25%.
This article originally appeared in the OctaneAI blog and has been published here with permission.