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6 Ways To Use ChatGPT To Enhance Your eCommerce Marketing

The DTC chatbot app is displayed on a smartphone for marketing purposes.

Let’s be honest; Artificial Intelligence (AI) can be intimidating. So many technical advancements have occurred over the last couple of years that it feels almost impossible to keep up.

Have you considered using AI in your eCommerce marketing strategy? It can help take your game to the next level! Let me share a few ways ChatGPT can be utilized for this purpose.

Generate Long Tail Keywords


Long tail keywords refer to longer, more specific phrases that consumers are most likely to use in online searches as they get closer to purchasing a product. For example, a long-tail keyword for an online clothing store might be “Women's oversized neutral trench coat.”

ChatGPT is the perfect tool to generate a list of long-tail keywords related to your brand's niche and seasonal collections.

Using long-tail keywords can help your brand improve its search engine rankings and attract more targeted traffic to your website. 

ChatGPT can identify main topics and categories. It can also analyze and prioritize each keyword's search volume, competition, and relevance, making search engine optimization (SEO) a breeze.

Additionally, when prompted correctly, it can continuously update this list based on changes in search behavior and market trends so that your website remains relevant.

SEO is a vital aspect of any business's success. Knowing which keywords to use on your website can be the difference in sales between you and your competitors. 

Try this prompt:

Generate a list of long tail keywords for an eco-punk fashion collection for women for [insert your domain]. 

Write Product Descriptions

Creating product descriptions can be challenging if you're not a professional writer.

You know your product inside and out, yet you can't find the perfect words to express how fantastic it is.

Here's where ChatGPT comes in. Use the tool to enhance your writing with compelling and effective descriptions that will get your target market as excited about your product as you are. 

Prompt the AI tool with the relevant details and tone, and it'll whip up a product description for you in a flash. If you aren't happy with the description it's given you, you can refine your prompt and ask it to try again.

ChatGPT can assist with research, keyword optimization, formatting, and structure. The tool can also be a trusted proofreader ensuring your writing is error-free.

Utilizing these functionalities correctly will take your product descriptions from “meh” to “memorable.”

Top Tip:

Include your brand name, website domain, or social handles in the prompt to ensure the copy is in keeping with your brand's tone of voice.

Draft Website Copy 

Like writing product descriptions, ChatGPT can be a real asset when writing copy for your website.

From your landing page intro to your call to action (CTAs), you might find that your content needs a bit of a boost.

ChatGPT has advanced language processing skills that can help elevate your writing. Use this tool to your advantage, and you'll find that your audience stays engaged and enthralled with all that you have to offer. 

ChatGPT can assist with website copy in various ways, including generating content, editing, and SEO

An expert copy will enhance your consumer journey, allowing your users to connect with your brand.

Think concisely and compelling.

Try this prompt:

Write a compelling call to action for [insert brand name] ‘s end-of-season range that compels customers to purchase products on sale for 50% or more. Keep it between 50 and 70 characters. 

Enhance Influencer Marketing Campaigns

In 2023, influencer marketing will be more critical than ever. It is an effective way for brands to build awareness and reach a targeted audience. 

At some point, we have all fallen victim to our favorite influencer. Even if we hate to admit it, we went to the grand opening of that trendy store and purchased their product. 

As humans, we connect to other humans, and influencer marketing is the perfect example of this. Influencer endorsements help build trust and credibility for eCommerce brands.

From the initial stage of finding influencers that align with your brand to helping you draft an email to collaborate. ChatGPT is with you every step of the way. 

Using ChatGPT to assist with influencer marketing is an innovative, cost-effective way to up your reach and boost brand awareness.

Try this prompt:

Generate a list of racially diverse TikTok [insert niche] influencers to promote [insert brand name].

Improve Website Optimisation and Customer Experience

There is nothing more frustrating than a website that is slow and more difficult to use than whistling with a mouthful of crackers. Not to mention, it's also the quickest way to ensure visitors leave your site before they've even filled their shopping cart. 

ChatGPT can provide personalized website optimization tips based on your page's performance. 

Website speed, navigation, and user experience are analyzed by ChatGPT, generating feedback tailor-made to you.

You want your website's user journey to be sleek and seamless, leaving your consumer satisfied and ready to purchase.

Try this prompt: 

Provide website optimization tips for [insert brand name]

Refine Conversion Rate Optimisation (CRO)

The essential part of any eCommerce website is actually to make sales. ChatGPT has got this covered. 

While ChatGPT can't access your website analytics or user data to analyze user behavior and identify areas where your specific website could improve its user experience, the tool can suggest generic tips to improve CRO based on industry best practices and user experience research.

It can provide insights into your target audience, including their preferences and interest, providing valuable information that can be implemented to improve your CRO. 

You can prompt the AI language model in two steps to understand your target audience and how to improve CRO for that audience.

Try this:

First prompt:

Can you tell me about the interests of [insert brand name] target audience?

Second prompt: 

How can I use that information to optimize the conversion rate for [insert brand name] website?

ChatGPT is Your New Best Friend

Say goodbye to the ordinary and hello to a world of endless possibilities with AI. ChatGPT is a valuable tool if you embrace its full capabilities. 

ChatGPT and other AI tools can create a better user experience for your customers while saving time and money. 

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