The e-commerce industry soared in 2020 — 75% of customers shifted purchases to digital channels, driving 10 years of growth in just three months.
We’re in a tornado of e-commerce that will last long past the pandemic. Merchants who don’t dramatically up their game to adapt to new norms, cut through the noise and deliver the products and services in the exact moment that you have the customer’s attention will fail fast. And there’s no shortage of competition—including titans like Amazon and Walmart—ready to swoop in and capitalize on other merchants’ stumbles.
Read the full post published on retailcustomerexperience.com here
Special thanks to our friends at FastSimon for their insights on this topic.