It’s been a wild couple of years for eCommerce. The pandemic accelerated the trend toward online shopping and brands of all sizes had to pivot quickly to meet that demand. Many smaller eCommerce brands faced rapid growth and the growing pains that come with it, while large brick-and-mortar-first retailers had to scramble to accommodate shoppers who no longer felt safe stepping foot in-store.
As 2022 approaches, most customers and brands are settling into a new normal, and it looks a lot different than it did pre-pandemic. As part of our recent Amazing Women in eCommerce Online event, we spoke to four inspiring, innovative women on the cutting edge of eCommerce about what they see as the big trends for the New Year, and how to best meet the challenges that lie ahead.
1. Customer acquisition is going to continue to be a challenge
The cost of customer acquisition has been rising steadily for years, and that trend line isn’t expected to dip any time soon. eCommerce brands have to …
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