7 Mistakes To Avoid If You Are A Small Business Owner

Congratulations on your plans to start your own ecommerce business! Taking this courageous step can be daunting, and it is important to ensure its success. Unfortunately, many startups or small businesses do not make it.

Most of the time, the reason for this is making common mistakes. For instance, strategizing a business without a plan is a sure way to fail. Also, not protecting yourself financially or legally is another way to doom your business.

While you may be apprehensive, remember that you can learn from mistakes and the mistakes of others. Here are some common errors entrepreneurs make when starting their business — utilize this knowledge to ensure your business is started correctly.

Not creating a business plan.

Are you launching a business without a business plan? Bad move! A business plan gauges the market for the services or products you will sell. It will see whether there is a market for it or not. It will also check out the competition you have. An incredible business plan calculates the amount of money you will need to start and run your business. It also looks at how much income you will make. Creating a business plan requires patience and time. It can also open your eyes to the fact that the business idea isn’t profitable. It may be the reason many people avoid making a business plan.

Not investing in a business card.

Business cards are essential for any business, irrespective of their nature and size. It allows them to connect with clients and prospective clients. After all, a business card has all the essential details about your business. It also has a logo, making it integral to a business. However, many business owners forgo creating a business card. Or they get business cards of low quality, leading to people throwing them in the trash. So, not only do you need a business card, but you also need a quality one. Currently, digital business cards are the best. It is cheaper, eco-friendly, impressive, and easy to share.

Not working on a marketing plan.

After a business plan, a marketing plan is crucial to have before launching a business. Without a marketing plan, how will anyone know about your business? Through the marketing plan, you know your customers, the best way to attract them and create strategies different from competitors. With a marketing plan, you also learn how to measure your success and ideas.

Being impatient about success

New business owners are impatient. They want success quickly, but you should remember it doesn’t always happen that way. As the saying goes, “Rome wasn’t built in a day.” Similarly, your business may not be profitable during its first two years. Or it may be successful but then suffer setbacks. Both are possible and can happen. To ensure this doesn’t affect you, you need patience and understanding. If you have reserves, you can continue your business for more time to eventually earn profit.

Thinking you don’t have competition

Many entrepreneurs are mistaken in thinking their idea or approach is unique, and they have no competition. This leads them to believe that they do not need to market or promote their business — but this isn’t true. Even if you do not have an exact competitor, there are still indirect competitors, such as alternative products customers may choose to buy or the option to ignore your product completely. Be aware of this possible competition to avoid suffering losses.

Being disorganized

As an owner, you have much to do. There are so many tasks, meetings, and more. If you are not organized, it will become challenging to navigate all the charges. Have a planner or to-do list where you can write everything you need to accomplish. Being organized is the key to being successful.

Hiring too soon

Sure, you need employees, but not the second you open the door to your office. For instance, you open a blog as part of your marketing plan. Instead of hiring a writer, go with freelancers. Only go for it if you can afford to hire and train employees.

Remember to avoid these mistakes. Also, don’t be afraid of failure, as mentioned above. Even though you may avoid these mistakes, you may make something else, and your business can suffer. It’s part of launching a business. That’s okay. What’s not okay is to keep repeating the same mistakes over and over again.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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