A high volume of targeted traffic to your e-commerce website is crucial for an online business. However, more is needed since you must convert this traffic into customers. With a 2.04% average e-commerce conversion rate, it is essential to consider factors contributing to the conversion. Fortunately, conversion rate optimization (CRO) provides an opportunity to develop effective strategies to convert targeted traffic into shoppers for growing e-commerce websites.
With conversion rate optimization, online businesses can achieve meaningful growth and better results, especially with a growing number of online shoppers. So, how do you create successful strategies for conversion rate optimization for your e-commerce website? You can just read on to find out.
What is Conversion Rate Optimization?
In a nutshell, conversion rate optimization (CRO) involves tactics to optimize your e-commerce website to attract more sales. It implements effective strategies for different pages, including the checkout, search bar, and lead capture forms. E-commerce conversion rate optimization helps get more shoppers through the funnel by encouraging them to add your products to their online carts. To maximize the benefits of conversion rate optimization (CRO), consider investing in comprehensive CRO training for your team.
CRO offers an effective way for your e-commerce website to convert more online shoppers into customers. Integrating CRO into your e-commerce website enables you to achieve the following;
- Encourage more sales: The main goal of implementing CRO strategies is that improves your conversion rates depending on your strategy.
- Saves money: CRO is among the most affordable growth strategies for e-commerce websites looking to reach greater heights with online businesses.
7 Top Conversion Rate Optimization Strategies for Your E-commerce Website
Setting and testing the correct hypothesis when creating your CRO plan is critical. However, there are ways to improve your conversion rate and get your customers’ attention. Here are seven proven ways to develop a successful conversion rate optimization strategy.
Improve Site Search
A search bar is an integral feature of website usability and navigation. It allows customers to find what they need more efficiently, increasing the chances of conversion since shoppers have a more straightforward way of finding the information they seek. Optimizing your search bar increases the conversion to up to 4.63%, compared to most sites’ average rate of about 2%.
Provide Discounts and Offers for Visitors
Marketers usually incorporate tested, proven, and safe methods to create captivating ads for a successful marketing campaign. Adopting new, unique, incredible discounts and offers effectively makes a successful conversion rate optimization strategy. Suppose you are a software vendor considering a free trial to prospects as an example of a safe marketing approach to maximize conversion. Besides, it gives you a proactive approach that provides visitors with what they need, increasing the chances of converting them into leads.
Optimize Your E-commerce Website for Mobile
With 67% of global online retail traffic generated through mobile in 2020, more online shoppers use mobile devices to purchase online. Besides browsing, Statista indicates that 5.7% of American online shoppers use their mobile devices to make purchases across 250 retail brands, compared to 3.9% of shoppers using desktops.
Hence, optimizing your e-commerce website for mobile enables mobile shoppers to make more purchases using their devices since most buyers now use tablets and mobile phones. More so, it allows mobile and desktop shoppers to view your products more conveniently, decide what to buy, and make a purchase.
Optimize and Test Your E-commerce Checkout Process
Too long, unconventional, and tedious checkout processes can significantly affect your e-commerce website conversion rate. Most customers require seamless and straightforward checkout processes and could quickly abandon their carts if their checkout needs to be shorter or more detailed. Although there are industry-specific standards for hosted e-commerce platforms, adjusting and testing your e-commerce checkout process can increase conversion rates on your e-commerce website.
It is a crucial step in the funnel, where you can use your A/B tests and personalization strategies to modify your e-commerce checkout process. For instance, you can create an optimized checkout out-of-the-box on a single page. The page should entail a few dropdown menus, including a relentless view of the products on the cart.
Influence and Persuade Users with Social Proof
Social proof promotes authenticity, credibility, and relevant information about your products or services without invoking a sense of urgency. Besides, what your customers say about your products matters to potential buyers. For instance, positive customer reviews make you feel confident and more likely to convert visitors to leads.
Social proofing includes decorating your website with customer testimonials, reviews, and quotes influencing visitors, and persuading them to take action. Generally, it makes them more likely to go through the funnel since they are confident about your brand and offerings. In addition, if you have awards and accolades, incorporate them into the website to prove dominance in your industry.
Provide Personalized Shopping Experiences
If your online business targets a wide area or serves different groups regardless of age or gender, having a personalized shopping experience is crucial. E-commerce personalization is critical in increasing conversion rates on your e-commerce website. According to Epsilon research, about 80% of online shoppers will likely purchase provided they get personalized experiences.
For instance, you can include geolocation targeting in your e-commerce website to display products based on customers’ currency or local language. Homepages can also display based on the gender and age of shoppers, allowing them to purchase what they need. An effective CRO strategy lets your e-commerce website convert more visitors into prospects or customers.
Use an AI-Powered Sales Assistant
Digital businesses require effective conversion rate optimization strategies to convert more visitors into website leads. An AI-powered sales assistant helps customers along their buying journey and across all funnel steps, such as help in finding the right product, navigation, and checkout. In addition, it can give social proof by telling visitors about each product's reviews.
Sign up and create an account with Rep to unlock the potential of having an AI sales assistant selling to customers and lifting conversion rates on the website.
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