7 Things We Learned During Our First Virtual Hackathon


At the beginning of May, Yotpo tried something a little different. We hosted our first ever virtual hackathon, challenging our marketing team to create six marketing campaigns in just four days, all while working remotely.

Transforming what is usually an office-based event into one spread across continents and timezones presented us with more than a few logistical challenges. What would the schedule look like? How could we keep things fun and engaging? But despite the hurdles, our inaugural work-from-home Markathon turned out to be a tremendous success.

More than 50 team members took part, each of them working from their homes in London, New York, Sofia, and Tel Aviv. The goal was to impress the judges with an innovative new demand-generating campaign and assets, to develop an even deeper understanding of Yotpo’s products, and to improve our collaboration skills under challenging conditions.

Along the way, we discovered a lot about what works and a little about what doesn’t. H …

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This article originally appeared in the Yotpo blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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