
Live chat is an essential part of customer support. You can find out which live chat app is the best here.
Today, excellent customer support is critical to customer satisfaction for any ecommerce business. While there are several ways to provide your customers with swift and helpful support, few are more beneficial than live chat support. Along with improving the customer experience, live chat software can help reduce support tickets and your customer support team’s workload. It also serves as a revenue-generating channel for ecommerce businesses — one that not many are tapping into (yet).
To help you take advantage of all the benefits of an excellent live chat solution, we’ll explore what to look for in a live chat app before covering the eight best live chat apps available today.
There are a lot of different apps that enable you to install a chat box or chat widget for your website visitors. There are even a number of free live chat apps available for download. However, not all live chat solutions are created equally. There are even AI agents for eCommerce that can put the entire customer service process on autopilot. Before you go to the trouble and expense of installing a live chat app on your ecommerce website, make sure that it meets the following criteria:
One of the biggest benefits of live chat support is that it can make life easier for your support agents. If a live chat solution is overly complex and difficult to use, this defeats its purpose.
Check out an app’s reviews to see what other users say about its ease of use, and be sure to choose an app that makes life easier for your team members — not more complicated. Websites like G2 and Capterra offer many details about thousands of business apps, including genuine customer reviews.
When weighing your options, reviews will also give you insights about how much technical know-how is needed to set it up. Do you know if coding is required? Would you like help from your IT team to roll it out to all your agents, or can setup be handled within your customer service department? Make sure that whatever you choose is reasonable and realistic for your organization.
The best live chat apps can integrate with many other tools, providing powerful new capabilities. For example, a live chat app that integrates with Facebook Messenger, WhatsApp, and other social media messaging platforms allows you to offer live chat support to customers on social media. Meanwhile, a live chat app that can integrate with Google Analytics ensures that your support agents have easy access to the customer data they need to offer exceptional support.
Before purchasing live chat software, please ensure you fully understand its pricing model. Sometimes, it may seem that a subscription to a live chat app is highly affordable — until you read the fine print and get hit with hidden fees.
Most of the apps on this list range in pricing from about $10 to $50 per month. However, every platform does things differently — some charge per user per month, some charge a flat rate, and others charge per ticket. Determine what your organization deems “affordable,” and remember this figure as you compare tools.
Live chat apps are designed to enhance customer support, but the companies behind those apps must offer excellent customer support. There are plenty of instances where your live chat app might need to be fixed, whether it’s difficulties installing the app, getting it to integrate with another tool or any other issues. In these cases, you want reliable, fast support — so it’s essential to prioritize apps that offer it.
Now that we’ve covered the top criteria to look for in a live chat app let’s look at some of the best live chat solutions available today. If you want to start offering customer support via real-time chat conversations, you can go right with the live chat tools below.
Given that 38% of customers report saying they’re more likely to purchase a product if they offer live chat support, live chat can be an excellent way to drive sales and increase revenue (in addition to improving your customer support). Gorgias is an all-in-one customer support platform offering a fast-loading live chat widget and a wide range of other tools.
With Gorgias, support agents can conduct chat conversations with multiple customers at a time from a single, easy-to-use dashboard. Gorgias also empowers multi-channel live chat support by integrating with SMS, Facebook Messenger, WhatsApp, and other messaging platforms.
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Since 2006, HubSpot has provided ecommerce stores with some of the best tools available — and HubSpot Live Chat is yet another excellent offering. With HubSpot Live Chat, you can easily install a chat button on your ecommerce store. When customers contact you, agents can reply via an integrated messaging service like Slack or Facebook Messenger.
HubSpot Live Chat also allows you to create automated templates and AI-powered chatbots for responding to common questions. Easily route customer inquiries to other support channels such as email or phone, create targeted, customizable welcome messages for different pages on your site, and automatically save your chat messages/chat history for future reference.
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LiveChat is a live chat solution for both sales and customer support? It lets customers contact a live representative via chat when they have a question or issue and lets sales agents proactively get website visitors during the buying process. Along with enabling live chat support via a chat box, SMS, email, Facebook Messenger, and more, LiveChat also allows you to create AI chatbots for sales and for responding to common customer inquiries.
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Online stores often deal with many customer questions about products, shipping, and orders. A good Live Chat for eCommerce helps solve these questions quickly and improves the buying experience. ThriveDesk is a customer support platform that offers a fast live chat widget, shared inbox, and AI chatbot to help eCommerce businesses respond to customers in real time.
With ThriveDesk, support teams can manage conversations from live chat, email, and tickets in one dashboard. Agents can chat with multiple customers at the same time, answer questions faster, and guide shoppers during the buying process. The AI chatbot can also handle common questions automatically, helping teams save time and reduce support workload.
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Pure Chat is a great option if you are looking for a straightforward and affordable live chat solution. With Pure Chat, you can look forward to unlimited chats, a user-friendly dashboard, and a chat widget that is easy to customize. Pure Chat might offer a different range of features in more expensive live chat apps, but it does offer everything you need to start offering live chat support.
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LiveHelpNow offers feature-rich live chat tools for both customer support and lead generation. With LiveHelpNow, you get features like SMS and text-to-chat, detailed reporting, customizable proactive chat triggers, conversion tracking, and more.
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Olark offers everything you could want from a live chat app, including a highly customizable chat widget, automation rules for sales and customer support workflows, a transcript archive, and detailed live chat analytics. In addition to an impressive list of features included with Olark’s base plan, the app also offers additional “PowerUps,” such as automatic language translation, visitor insights, and visitor co-browsing that allows agents to see a customer’s screen.
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If you are already using Slack to communicate with your team members, Chatlio is a great way to use Slack as a means for communicating with your customers. Once you install Chatlio on your website, visitors can connect with support agents via a live chat window, and support agents can then manage and respond to these messages directly from their Slack dashboard. Chatlio doesn’t offer the extensive list of features and tools provided by many apps on our list. Still, it is affordable and easy to use — especially if you and your team are already comfortable using Slack.
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Established in 2006, LiveAgent was one of the first live chat solutions for ecommerce to hit the market and is still renowned today as an app that is feature-rich and easy to use. With a LiveAgent subscription, you can look forward to proactive chat invitations with many customization options, chat analytics and customer tracking features, unlimited, customizable chat widgets, and an easy-to-navigate chat history database.
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According to a 2021 survey, 65% of customers have higher expectations for customer service today than three to five years ago. Beyond improving customer satisfaction, live chat widgets can be a powerful sales tool. They enable you to proactively contact customers and guide them through the buying process, increasing revenue.
At Gorgias, our live chat solutions are ideally suited for customer support and lead generation. We help your organization be proactive about support, leading to happier customers and more revenue — get started today.