Product bundling is a key strategy for Shopify merchants to increase their average order value. Bundles are individual products or services that can be sold together as one unique offer. This practice will help you bring more value to your customers by allowing you to showcase products that might typically be overlooked or to upsell customers as they complete their purchase.
Implementing product bundling can provide value for any business, but it does particularly well in the online landscape, where you cannot rely on sales associates to drive upsells.
Let’s talk about how you can take advantage of this strategy for yourself.
Product bundling can take a variety of forms depending on your business model, but we’ve compiled eight examples of effective bundles that you can replicate to fit your own Shopify store, each of which can be recreated using our app, Infinite Options.
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What’s being bundled: Here we see the Herba Coach provides an example of a classic bundle – add-on one or more complementary items to the displayed product. Along with this “basic sport package,” Herba Coach offers the option to add a Super Shaker.
How they built the bundle: This bundle uses Infinite Options’ radio buttons.
You can start this bundle by creating an informative label like in the example above. You’ll notice that radio buttons auto-select, so be sure to clearly label this section to avoid surprising your customers at checkout.
From there, simply create ‘Yes' and ‘No' option values for the two radio button selections. Once that's done, assign the product you're offering as a product bundle to the ‘Yes' selection, save your changes, and you're all set!
What’s being bundled: Product bundles don’t necessarily have to take the form of additional products. Ma Cherie Dancewear offers pointe shoes custom made to a ballerina’s exact specifications so this bundle is aimed purely at creating the ideal shoe by offering an upgrade to a suede tip and the ability to make special requests.
How they built the bundle: This bundle is created using checkbox selections with an upcharge. When featuring upsell offers like this, be sure to appropriately label the upsell’s pricing for each selection.
You can start by creating a label to identify the two selections as add-ons.
Next, create two option values that correspond with the price of each selection. If you're replicating the exact example here, you'll create one for ‘Suede Tips' (+$10) and another for ‘Special Order Requests' (+$30). After that's done, you can assign a product bundle to each option value that reflects the price of the matching add-on. Be sure to save your changes and you're good to go.
What’s being bundled: TotalPalace is offering gift wrapping to go with this necklace. Gift wrapping is a smart bundle for items that are often given as a presents because it's highly convenient for the customer.
How they built the bundle: TotalPalace assigned a gift bag and box product to a checkbox selection and labeled the selections accordingly.
You can reproduce this by creating a label to acknowledge the add-on selection field, and then creating an option value for the add-on that's associated with the checkbox selection. In this case, you would label the option value as ‘Gift bag and box' ($6.95).
To finish it up, assign a product bundle to the option value that will correctly link the selection to a gift bag and box product with a cost of $6.95. Remember to save your changes.
4. Tiny Bling
What’s being bundled: Tiny Bling offers an upsell of custom engraving for this bracelet so that customers can make this jewelry purchase as personal as possible.
How they built the bundle: Since this bundle requires some additional information from the customers (the “engraving text”), Tiny Bling assigned the bundle in a dropdown menu and then displays a text field for customization with Infinite Options’ conditional logic feature.
First, you'll need to create a dropdown menu with a label that informs the customer it's a selection for engraving (‘Add Engraving?' is perfect).
Next, create two option values for the dropdown menu – ‘Yes Please' (+$35), and ‘No' – so that customers can choose whether or not they want to include engraving for a cost. Be sure to assign your product bundle for engraving to the ‘Yes' selection.
Once that's done, you can create a conditional logic text field and assign it to the ‘Yes' selection so that, when it's chosen, it will trigger a text field to display underneath where customers can provide you with their engraving information. You'll want to label the engraving text field appropriately as well. After that, save your changes and you're ready to roll.
What’s being bundled: Checkoutstore has created a bundle for this set of CD disks. Customers can choose to add paper or plastic protection sleeves for their disks.
How the built the bundle: Checkoutstore offers this straightforward add-on using checkbox selections via the Infinite options app.
To replicate, you can create a label for the checkbox selections like the example above that lets the customer know the add-on choices are optional.
From there, create your option values for each add-on that you're offering. Be sure to include the pricing within each selection and feel free to make them more appealing by adding ‘Special Offer' in the value like the example shows.
Assign the appropriate product bundles to your selections and save your changes. Your special offer is complete!
What’s being bundled: Stance Fittings is using bundling to offer premium upgrades on this air lift kit. By mixing upsell offers in with unpriced option selections, Stance Fittings incentivizes customers to buy premium products over basic options.
How they built the bundle: You can mix in product bundles along with regular option selections within dropdown menus to create a seamless shopping experience while featuring upsells.
First, create all of the dropdown menus you'll need within the Infinite Options app. This example does not feature labels but you can add a label for each of these dropdown menus if you'd like.
After that, create your option values for each dropdown menu. You can add unpriced option values to indicate selections that will not come with an additional cost.
Then, add your option values for the priced selections that you offer within those same dropdown menus. It's important to include the cost in the label of any option selections that come with a price increase, but especially when these option selections are mixed in with unpriced selections.
To wrap it up, assign your product bundles to their matching option selections and save your changes.
How they built the bundle: You can create a bundle for a checkbox selection that displays atop the product page before a customer selects any other options.
Creating this setup in Infinite Options is extremely simple. First, create a label for options that will feature a product upgrade. A simple, ‘Upgrade?' is fine, but a descriptive label like the one featured in this example works best.
Next, create a checkbox selection that lets the customer know the cost of upgrading the product.
After that, assign your product bundle upgrade to the checkbox selection, save your changes, and you're all set! If you want to change the location of the option selections, be sure to arrange the order of your options and option sets as you see fit.
What’s being bundled: SpaJuiceBar uses product bundling in a unique way: they use bundles to power priced selections that are necessary to complete a food order. Product bundles don’t always need to be add-on value or upsells, they can be used to fill out the cost of products that require additional selections (perfect for the food industry).
How they built the bundle: You can create the product bundles as checkbox selections with pricing included in the option value. If priced selections are the only options you'll be offering on a product page, you won't need to include any pricing in the label for the field itself. However, you will create option values that come with a cost, so be sure to include the price of the selection for each option value you create.
You can start by creating a checkbox selection for each option you provide (pricing included in the option value).
Then, simply assign the appropriate product bundle to each option selection that's available. Once you save your changes you'll have a product page that will add a cost for each selection made by customers.
As you can see, product bundling has effective uses for a variety of industries. From jewelry to food, you can find creative ways to showcase products or services as add-ons to the products that have already caught your customers’ attention.
This article originally appeared in the ShopPad blog and has been published here with permission.