8 Ways to Curate a Better Buyer Journey


Traditional step-by-step models have been upended by technology, access, and consumer behavior. Discovery can occur on any device and any platform, and shoppers can bounce between search, social, referrals, and third-party retail.

For brands, this means you need to provide valuable information and resources across all discovery and decision points.

With an omnichannel strategy in place, you’ll be able to meet shoppers with relevant and influential content wherever they are, ensuring a seamless path to purchase. Here’s how to get started:
1. Make reviews easier to filter
Customer reviews are one of the biggest revenue drivers: about 77% of people say that reviews impact their purchase decisions. By adding topic filters to reviews, potential customers have the ability to find the feedback most relevant to their needs.

Bob’s Discount Furniture implemented Yotpo Smart Filters, which enable shoppers to find comments about fabric, size, price, or delivery from within hundr …

This story continues at Yotpo
This article originally appeared in the Yotpo blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.