Traditional step-by-step models have been upended by technology, access, and consumer behavior. Discovery can occur on any device and any platform, and shoppers can bounce between search, social, referrals, and third-party retail.
For brands, this means you need to provide valuable information and resources across all discovery and decision points.
With an omnichannel strategy in place, you’ll be able to meet shoppers with relevant and influential content wherever they are, ensuring a seamless path to purchase. Here’s how to get started:
1. Make reviews easier to filter
Customer reviews are one of the biggest revenue drivers: about 77% of people say that reviews impact their purchase decisions. By adding topic filters to reviews, potential customers have the ability to find the feedback most relevant to their needs.
Bob’s Discount Furniture implemented Yotpo Smart Filters, which enable shoppers to find comments about fabric, size, price, or delivery from within hundr …