Shopify Ecosystem

9 Reasons To Choose AspireIQ

9-reasons-to-choose-aspireiq

In its simplest form, an influencer marketing platform should empower you to scale your influencer campaigns, streamline their workflow processes, and measure the impact influencers have on your business. 

At AspireIQ, we do all of the above and more. 

But don’t just take our word for it. Here’s why brands love AspireIQ in their own words. 

1. Our powerful channels for influencer discovery

We’ve got a powerful influencer search engine that allows you to search the entire influencer universe across Instagram, TikTok, Youtube, Facebook, Pinterest and even online blogs. 

The influencers that appear in our database are vetted, which means any inactive, suspicious, and non-influential accounts are hidden ensuring that you will only see high quality partners in your search results.

The search tool allows you to filter by:

  • Keyword
  • Location
  • Social following size
  • Audience & Creator demographics
  • Vertical or Industry 
  • Aesthetic through our image search function — a customer favorite! 

In addition to our robust search engine, we have a Shopify integration that allows you to discover existing customers who are influencers, so that you can create a campaign for them as well as social listening tools to allow you to discover brand fans. 

Once an influencer catches your eye, you can click into their profile to gain deeper insights into their engagement metrics, authenticity rating, comment sentiment, audience interests, and more. 

“AspireIQ has helped us save time, money, and energy. Being able to filter through influencers by specialty topics and having the right platform to do this is huge for us.” 

– Nicole Rohrer, Senior Marketing Manager at iHerb

2. Our creator marketplace allows creators to discover you

Discovery doesn’t end with outbound search — we also allow influencers to find you. We’ve got a robust creator marketplace, which is a pool of active creators who are signed up to our platform and ready to review your brand’s proposals as soon as you submit them. This means that you can submit a campaign in our marketplace and get hundreds of proposals from creators who are interested in your brand. 

“I like that with AspireIQ, influencers are easily accessible. People can apply to our campaigns and I can search through dozens a day. It’s a lot easier than finding them off on your own.”

– April Bobadilla, Social Media Manager at Ovation Hair

3. Our best-in-class, purpose built influencer CRM 

One of the biggest reasons for investing in a platform is to scale your program and build higher quality relationships with more creators. On our platform, you have access to an unlimited amount of creators to invite and work with. You’re able to customize data for each person you work with, regardless of whether they’re signed up for AspireIQ. In short, our platform will act as your influencer marketing CRM with a central view of all interactions and activations for any influencer relationship.

Here are some of the things you can do on our platform:

“I brought on AspireIQ immediately to allow us to scale and properly vet influencers that we wanted to work with, and then project manage and understand how they performed and be able to use their content for marketing materials. It was the one solution that allowed us to do everything in the influencer marketing process from start to finish. As a result, we’ve been working with, just last week we worked with over 45 influencers getting hundreds of pieces of content on a weekly basis.”

– Dmitri Cherner, Influencer & Strategic Partnership Manager at Ruggable

4. Our customizable campaign workflows 

Every brand runs influencer campaigns in a slightly different way. Some brands want a ton of structure, whereas other brands simply want to get their product into the hands of their target consumers. Because of these nuances, we ditched the ‘one-size-fits-all’ approach to our platform and prioritized giving you the tools to create the perfect workflow for your campaign.

We are the only platform that combines the ease of use of having step-by-step campaign workflows with the flexibility of customizing every part of the program journey and the entire CRM underneath, which means that no matter if you’re a sophisticated power user or a novice, we’ve got the right solution for you.

5. Our full-funnel measurement tools  

Our platform gives brands the tools they need to understand the full-funnel impact of their influencer programs. From awareness to consideration to purchase, we recognize that the ROI for influencer marketing is not a one-size fits all because brands have different goals given the size of their business and purchase consideration of their product. Whatever your campaign objective, we’ve got you covered.

“AspireIQ’s platform is just heaven-sent for helping you see a single campaign’s success and also viewing all campaigns holistically. Being able to see everything from ROI to engagement to impressions is very helpful for letting us share out to our broader team how campaigns are doing in a way they understand, as well as showing what content and creators perform best for our brand.”

– Kara Salazar, Manager of Social and Influencer at European Wax Center

6. Our content generation flow

We’re here to make it easy for you to create brand-safe, authentic content — and make the most of it. To ensure you and your creators are aligned on content expectations, AspireIQ empowers you to:

  • Automatically acquire licensing rights on every collaboration to ensure you get full content usage rights
  • Ensure no content goes live without your approval by setting up structured approval processes of influencer content
  • Share influencer-generated content across all teams in your organization via our Google Drive integration

Additionally, with our Brand Access Manager tool, you’re able to identify your top influencers and their highest-performing content, automatically request for permissions and access from those creators, and boost their posts seamlessly via the Facebook Ads Manager.

“Using AspireIQ, we’ve been able to produce enough content to showcase over 20 different products, but at a fraction of the cost. Not only is the spend lower, but we’re receiving more content. On average, we receive about 7x more content from influencers within AspireIQ compared to those found outside of the platform. We can then take this content and repurpose it across various marketing channels.”

– Tori Herman, Associate Manager of Marketing Communications at SmartyPants

7. Our well-organized content library

AspireIQ’s content library is the most convenient way to store all of your influencer-generated content. With this tool, you’re able to keep every piece of content generated by your creators — whether they be Instagram feed posts, Instagram Stories, TikToks, or YouTube videos —  without having to manually save it every 7 days like on some other influencer marketing platforms. 

Plus, the content library is searchable, which is helpful when looking for a specific piece of content to repurpose.

“We love that AspireIQ saves every piece of content created by influencers within the platform for easy access. This is especially helpful for Instagram stories with their limited live-time of 24 hours. Having all of the content saved in one easily accessible place allows us to repurpose the content on our schedule and ensures that no content pieces are last in the shuffle.”

– Rachel Bindl, Digital and Social Media Manager at Stella & Chewy’s

8. Our knowledgeable team of experts 

Let’s face it — we’ve been in the game the longest. We’ve worked with SMBs to Fortune 500 companies so our team knows a thing or two about the space. Because of this, our dedicated Customer Success team is on hand for onboarding to make sure you know everything you need to know about the platform.

“AspireIQ has been crucial in the implementation of our new affiliate program. Their helpful and knowledgeable staff worked hand-in-hand with us to launch the program and continue to provide stellar support when it comes to scaling our initiatives and learning best practices.”

– Jessicka Nebesni, Marketing Strategist at Mountain Rose Herbs

If you struggle with time and bandwidth, you can also invest in AspireIQ Managed, our white-glove service that allows you to build, manage, and grow your influencer programs without the heavy lifting. With this plan, our team will run your campaigns for you using tailored strategies for success, while still giving you complete transparency into your campaigns.  

“AspireIQ Managed has saved me upwards of 10 hours a week. It’s wonderful to have two trusted partners to manage the tedious parts of our program and give me the time to focus on the big picture strategy and repurposing the assets for our marketing campaigns.”

– Abigail S., Manager of Social Media and Influencer Marketing at Blinds.com

9. Our brand community

AspireIQ is built on the idea that organizations and systems thrive when they encourage diversity, human connection, creativity, and community. To uphold this value, we built a private Slack community designed for brand marketers called The Coffee Shop. This is a place for marketers to share ideas, give feedback, and chat about the current ins-and-outs of the industry with other like-minded peers in the space. 

“It’s been so great to be a part of The Coffee Shop community to connect with other marketers. For a while at VENUS, managing our social channels and strategy was a one-person job and I didn’t have anyone to ask for advice. Luckily, I have a team now, but I’m sure other marketers have been in the same boat. We are so grateful to be part of a community like this and thankful for the space AspireIQ provides.”

– Kristina Aviles, Influencer Marketing Sr. Specialist at VENUS Fashion

On top of The Coffee Shop, we host open events like Aspire Higher with various brands, social platforms, and investors throughout the year. But by being a part of our community, you have the opportunity to not only hear from the world’s leading brands, but also potentially speak at events and establish yourself as a leader in the space. 

If you want to experience all of these offerings for yourself, schedule a time to chat with one of our experts. 

Special thanks to our friends at AspireIQ for their insights on this topic.
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