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9 Shopify Ecommerce Apps To Expand Your Business In 2023

Boost sales of your ecommerce business with these top 9 marketing apps for Shopify.

Mobile-first storefronts are now the norm for most ecommerce companies. Not only do they provide an easier and more convenient shopping experience, but they also help to increase sales.


Because mobile devices allow users to shop from anywhere at any time – no matter where they are in the world. This is why it's so important for Shopify eCommerce development companies to develop mobile-friendly customer experiences, as this will keep customers coming back.

This article walks you through some notable Shopify apps to help you build, grow and scale your business.  New to e-commerce? One option would be a free trial through the Shopify starter plan.

9 Shopify eCommerce Apps That Should Be On Your Radar

  • Plug in SEO
  • Oberlo
  • Smile
  • Return Magic
  • Spocket
  • Instafeed
  • Pirate Ship
  • Linkpop
  • Mailchimp

1. Plug in SEO

It optimizes your ecommerce website for search engines, which leads to a quicker loading speed, improved shop ranking, and more conversions. Image optimization, optimization of alternative text on pictures for accessibility (known as ALT tags), optimization of Google structured data, optimization of meta tags, site verification, and search engine optimization analysis are some of the services provided. Users can sign up for either a free plan, a premium plan that costs $34.95 a month, or both.


  • Sends email notifications anytime there is an SEO issue.
  • Provides free guidance, including code snippets, for optimizing SEO. Checks and enhances SEO to increase organic traffic.

2. Oberlo

Out of all the great Shopify applications, Oberlo is my personal favorite. It is a dropshipping service that lets users quickly identify popular items online and begin selling them immediately. You won't have to pay anything to utilize Oberlo for your brand-new online shop. However, when your business expands, you will need to upgrade to a premium plan, which starts at $29.90 a month, to access all of the useful features. Those who wish to build up a dropshipping business rather than an inventory approach will find this software an excellent choice. By integrating Oberlo into your system, you will have an easier time tracking the shipments.


  • Find hot items to dropship from global vendors.
  • Ship straight from the provider to the buyer, with no intermediaries.
  • Track all orders with a few simple clicks.

3. Smile

Referral marketing is yet another effective strategy for generating more sales, and it's one of the most common. You may encourage more shopping from your audience with Smile by simply sharing the word about the existence of your online business. Smile is a great option for online retailers that wish to implement a customer loyalty program. Smile can stand out among some of the other top Shopify applications because of its intuitive backend. Smile is a freemium platform, which means that to get started, all you need is the free edition. Look into the premium subscription if you want access to more sophisticated features.

4. Return Magic

No matter what you do, you will have clients who want to return things they have purchased from you. The industry standard for return rates for online retailers is over thirty percent, which indicates that it might possibly be a significant number of customers.

You can automate cash and gift card refunds with Return Magic, provide exchanges, automatically produce and print return labels, and set automation rules to customize the returns experience for your customers. Return Magic lets you simplify the process of processing returns. There is a free trial available for 30 days using Return Magic. After that, plans begin at $10 per month and go higher depending on the number of returns you make.

You will have to deal with returns, so you may as well use some strategy to make the process more pleasant. In addition, Return Magic can assist you in converting a greater percentage of your returns into gift cards instead of cash reimbursements. This implies that you will still get the money from the consumer even if you lose some money due to the returns procedure.

5. Spocket

Drop Shipping companies may benefit from using Spocket since it makes it simple to upload items purchased on AliExpress straight to their own websites. It has many price choices, such as a free plan that allows users to merely browse its library, a Starter plan that costs $29.99 per month, a Pro plan that costs $49.99 per month, and an Empire plan that costs $99.99 per month. The free plan only includes the ability to browse the catalog. The Starter plan is designed for people just starting, while the Pro plan is for growth, and the Empire plan is for scalability.

6. Instafeed

You can show shoppable Instagram feeds on your Shopify store if you use an app called Instafeed, an official Instagram app. It provides a free version that is accessible on all devices and themes, and it has video support, a grid or slider layout, and an auto-optimized layout. Additionally, the layout may be customized. You receive everything that is included in the free edition, as well as the option to tag things, make video samples called Reels, utilize more complex profile features and layouts, and operate up to three distinct feeds for a monthly price of $5.99.

7. Pirate Ship

Any online company may find that the shipping cost eats away at their earnings, but Pirate Ship can assist. Installing it will not cost you anything, and the only thing you will be responsible for paying is the cost of delivering the items to your location. Your e-commerce company will be able to generate the maximum amount of revenue feasible by taking advantage of the discounted shipping rates that the app has negotiated with both USPS and UPS.

8. Linkpop

Linkpop is Shopify's very own free link-in bio tool. It allows you to convert your social network bio into a storefront by connecting itself effortlessly with your Shopify shop. Linkpop is available to all Shopify users. You don't yet have a shop, do you? Using Shopify's Starter Plan in conjunction with Linkpop, you can sell via Linkpop for just $5 per month.

9. Mailchimp

Mailchimp provides company owners with an ecommerce tool for email marketing that assists them in creating and automating focused email campaigns. Its free plan enables users to manage up to 2,000 contacts and provides email, marketing CRM, a creative assistant, sign-up forms, landing sites, social posting, Facebook ads, Instagram ads, postcards, domains, and further advertising options.

You get all that and more, including email templates, multi-step journeys, bespoke branding, A/B testing, and 24/7 email and chat support for the low price of $11 a month. The Premium option of MailChimp has a starting price of $299 per month, allows for 10,000 contacts, and provides users with a customer journey builder, send-time optimization, behavioral targeting, custom templates, advanced segmentation, unlimited seats, and role-based access. All of these features can be accessed through role-based access.


Shopify has many useful features built into its platform, but the app store can also extend features beyond Shopify's core platform. Getting your store on Shopify's new online store 2.0 framework is highly recommended. Once you've migrated, you can easily customize your theme with this guide. These nine Shopify apps are some of the greatest ones you can get for your online business.  If you have a specific use case beyond Shopify and what the current app partners provide, you can consider getting a custom solution built through Shopify app development services.

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