With summer in the rear-view mirror and the busy holiday shopping season now on the horizon, the Emarsys October Release 2023 — full of innovations to help marketers reach more customers and drive lasting loyalty — has arrived just in time!
Read on to learn all about the latest enhancements to the Emarsys Customer Engagement solution, and how this release further empowers you, as a marketer, to accelerate business outcomes. We’ll explore some of the latest innovations, including channel updates, reporting and analytics improvements, and enhancements for the marketer’s experience.
Today’s marketers know that, to truly engage customers, it’s not about getting customers to your brand — it’s about bringing your brand to customers on the channels they prefer. That’s why the Emarsys October Release 2023 offers several enhancements to improve your ability to reach more customers on more channels.
As one of the fastest-growing social media platforms, TikTok boasts more than 1 billion active global users, and that number is only rising. With that kind of audience size, your brand will absolutely want to dip its toes in the TikTok waters.
The new TikTok Integration for Digital Ads in our latest product release enables Emarsys clients to expand their social reach and accelerate results. Here’s how:
Drag-and-drop content blocks and personalization tokens are just one of the many ways Emarsys Customer Engagement empowers you to be agile and flexible. The new Content Blocks in Web Channel expands this further.
Now, you can create content blocks for web channel campaigns with flexibility, using the HTML editor or drag-and-drop predefined blocks that can be customized as needed within seconds. This benefits you in several ways.
The beauty of mobile is that, as a channel, it’s always with your customer wherever they’re at. This makes SMS a critical part of your omnichannel mix. Our latest product release offers enhancements to improve your SMS customer engagement.
Now, you’ll be able to create and filter segments based on SMS campaigns and engagements including:
This feature will also help you reduce the costs of SMS — craft SMS-specific campaigns that target only your most engaged customers, while filtering out less engaged audiences.
The more you can personalize your email campaigns, the easier it will be to cut through the clutter and stand out in your customers’ inboxes.
This new enhancement included in the Emarsys October Release 2023 will help you increase email open rates and engagement by enhancing the email subject line, “from name,” and “from email” fields with personalization tokens.
Our customers often tell us that one of the most valuable capabilities of the Emarsys Customer Engagement solution is the built-in reporting and analytics. With reporting and analytics, you can better understand your customers, optimize your campaigns, and measure your
The Emarsys October Release 2023 now empowers you to get even more from your reporting and analytics. Read on to learn how.
Audience Reporting is what allows you to measure the performance of your customer segments and gain knowledge to better engage your key target audiences. With the insights that come from Audience Reporting, you can craft unique 1:1 experiences that lead to deeper relationships and greater customer loyalty. We’ve updated Audience Reporting in the follow ways:
We know that, for marketing teams to succeed, they need the ability to adapt and optimize their marketing campaigns over time — Campaign Analytics in the Emarsys Customer Engagement solution help marketers to do exactly that.
The latest enhancements to Campaign Analytics enable you to:
Google Analytics is one of the most valuable tools a marketer can use to understand customer behavior and search intent. That’s why we are hard at work perfecting a new Google Analytics Integration for our solution.
Once this enhancement is available, you’ll be able to easily connect Google Analytics with your Emarsys platform, allowing you to enrich your contact database and automations program with web data and analytics. You’ll also be able to create new segments based on data from Google Analytics such as website event and behavioral data.
At Emarsys, we’re all about bringing power to the marketer. One of the ways we can empower you is to help you work faster, and smarter, so you can do more with less. Here are some new enhancements to help improve your day-to-day experience working in the Emarsys platform:
We always innovate — it’s one of our core values. That’s why we look to embrace AI in our solution when and where possible to ensure we’re providing our clients the best omnichannel customer engagement solution available.
In our latest product release, the Subject Line Generation with Generative AI enhancement leverages the power of AI to empower marketers in building more engaging email content. Here’s how:
When you’re a marketer with a million tasks to do in a single day, friction in the workflow can be a huge pain. That’s why we’re always looking for ways to make your workflow more seamless and effortless.
This new update included in our Emarsys October Release 2023 will improve your workflow and ensure more consistency for your Campaign Distribution. Now, distribution of campaigns can be done from the Campaign List page, so you can easily:
How else can we reduce friction? How about by saving you time and eliminating password fatigue?
Enterprise SSO included in the latest release will allow you to use your centralized identity authentication and management for single sign-on when logging into the Emarsys platform for enterprise. This will include popular services such as Azure AD, Google, Okta, and more.
This is not only a time saver, but it helps in several other ways:
Don’t let eye fatigue slow you down. If you’ve put in a full day’s work staring into the blazing light of your desktop monitor or laptop, you know that a brightly-colored interface can start to take its toll. That’s why dark mode is a popular option on so many devices and operating systems.
Now, we’re offering something comparable for the Emarsys platform interface.
The “Evening Theme” (dark mode) offers a new look to the interface, helping reduce light emitted by the screen and giving your eyes a break.
At Emarsys, we’re passionate about providing marketers with the best omnichannel customer engagement solution possible. We want to ensure you and your marketing team are fully empowered to deliver the highly personalized omnichannel experiences that your customers want while also driving the growth and revenue your business demands.
The Emarsys October Release 2023 is a continuation of our passion for innovation. But rest assured, we’re not stopping! We have plenty more new features, enhancements, and innovations in the works, so be sure to check in on our Emarsys Product Release hub for more information about our releases, along with helpful videos and resources, plus links to our user community and product pioneer opportunities.
