As a growing number of shoppers indulge in Black Friday and Cyber Monday sales, they continue to invest more attention in mobile shopping and less time and energy in each brand interaction. As a prelude to the holiday shopping season, check out the top performance data from Black Friday/Cyber Monday 2019 and uncover the evolution of retail’s biggest shopping weekend.
Black Friday 2019 generated 3.74% more traffic and 14.26% more sales than Cyber Monday.
60.79% of Black Friday and Cyber Monday 2019 traffic came through mobile devices.
2019 mobile performance data shows that mobile shoppers are not only growing in numbers, but they’re also ordering more and spending more.
Traffic Share
(2018) Desktop: 31.03% Mobile: 60.79% Tablet: 7.20%
(2019) Desktop: 27.63% Mobile: 66.55% Tablet: 4.28%
Order Share
(2018) Desktop: 44.78% Mobile: 44.90% Tablet: 8.51%
(2019) Desktop: 41.12% Mobile: 53.65% Tablet: 5.13%
Revenue Share
(2018) Desktop: 46.89% Mobile: 42.99% Tablet: 7.20%
(2019) Desktop: 43.05% Mobile: 51.80% Tablet: 5.02%
As shoppers move more toward browsing and buying on their mobile devices, they also spend less time giving brands a chance to make an impression. This means that now, more than ever, brands need to ensure they’re delivering optimal shopping experiences to drive the results they want during the biggest shopping event of the year:
Average Number of Pages Viewed decreased 4.37%.
Average Time Spent on a Page decreased 8.33%.
Bounce Rate increased 7.28%.
With bounce rates increasing, average time on pages decreasing and a larger number of shoppers migrating to mobile shopping, understanding the emerging trends during this critical shopping period is the most effective way to start cutting through the noise. To help you better plan for next year’s influx of shoppers and retail competitors, we analyzed Nosto-powered shopping interactions during this year’s holiday weekend to:
As a growing number of shoppers indulge in Black Friday and Cyber Monday sales, they continue to invest more attention in mobile shopping and less time and energy in each brand interaction. As a prelude to the holiday shopping season, check out the top performance data from Black Friday/Cyber Monday 2019 and uncover the evolution of retail’s biggest shopping weekend.
Black Friday 2019 generated 3.74% more traffic and 14.26% more sales than Cyber Monday.
60.79% of Black Friday and Cyber Monday 2019 traffic came through mobile devices.
2019 mobile performance data shows that mobile shoppers are not only growing in numbers, but they’re also ordering more and spending more.
Traffic Share
(2018) Desktop: 31.03% Mobile: 60.79% Tablet: 7.20%
(2019) Desktop: 27.63% Mobile: 66.55% Tablet: 4.28%
Order Share
(2018) Desktop: 44.78% Mobile: 44.90% Tablet: 8.51%
(2019) Desktop: 41.12% Mobile: 53.65% Tablet: 5.13%
Revenue Share
(2018) Desktop: 46.89% Mobile: 42.99% Tablet: 7.20%
(2019) Desktop: 43.05% Mobile: 51.80% Tablet: 5.02%
As shoppers move more toward browsing and buying on their mobile devices, they also spend less time giving brands a chance to make an impression. This means that now, more than ever, brands need to ensure they’re delivering optimal shopping experiences to drive the results they want during the biggest shopping event of the year:
Average Number of Pages Viewed decreased 4.37%.
Average Time Spent on a Page decreased 8.33%.
Bounce Rate increased 7.28%.
With bounce rates increasing, average time on pages decreasing and a larger number of shoppers migrating to mobile shopping, understanding the emerging trends during this critical shopping period is the most effective way to start cutting through the noise. To help you better plan for next year’s influx of shoppers and retail competitors, we analyzed Nosto-powered shopping interactions during this year’s holiday weekend to:
This article was originally published by our friends at Nosto.
