Last year, U.S. holiday sales reached $270 billion compared to $257 billion in 2021. The festive mood turns every fifth visitor to your website into a customer. Everything you have to do is provide a favorable shopping atmosphere: the right timing, content, and offer.
Usually, marketers start a holiday campaign pre-production three-four months ahead of the launch date. So let’s choose the best holidays and events throughout the year to grow your online sales successfully.
Make sure you take advantage of every opportunity to engage your target audience with a comprehensive list of holidays celebrated throughout 2023.
Let’s dive in!
But first, look at the list of eCommerce trends to consider before drafting your eCommerce calendar
Although January is almost past, it is a month of new resolutions and a hunt for multiple sale offers. People are looking for places to spend discount cards and gift certificates. So here are a few occasions you had in January:
Since we have no time machine, there is no need to describe each of them. Instead, let’s focus on the events we can benefit from👇
Show respect for the triumphs and struggles of African-Americans throughout U.S. history by sharing themed content, for example, the Black History Month playlist, or by engaging individuals to join relevant non-profit organizations.
It’s a perfect time to play the predictions game with potential customers from Pennsylvania and Punxsutawney. This day they expect the town’s groundhog prediction for a winter duration.
If you use red in designs that day, Americans will consider it a support of heart disease awareness.
It is a good chance to get the attention of football fans from the U.S.
Europe, the U.S., the UK, and Japanese people expect eCommerce companies to advertise ideas for romantic gifts. Think well over the Valentine’s Day slogans and products to catch their attention.
It is a perfect occasion for fashion brands to engage the target audience.
It is a perfect time to launch a sale for every brand related to food and cooking, or can present its product as a pancake. Christians in the U.K. will love it.
This is a day of parties and dances in places colonized by the French.
At this global holiday, people celebrate gender equality and women’s achievements in cultural, political, and socioeconomic fields.
Fashion brands and souvenir shops can take this occasion to focus film lovers’ attention on celebrities’ styles or movie attributes and offer relevant items on sale.
On this Irish holiday, brands engage customers with green-colored content and items of all kinds. Some marketers believe that this color brings business luck in the face of new clients and sales.
This day is an excellent occasion for retailers to launch discounts and unique offers to potential customers in the U.K.
Food brands and delivery services are extremely popular among Muslim practitioners during this time.
It is an excellent opportunity for brands targeting western audiences to show their sense of humor and get some hype. So think well over ideas to engage your customers on April Fools’ Day.
A week before this holiday, Christians used to shop for Easter eggs, gifts, and decorations to celebrate Jesus Christ’s resurrection.
This is a perfect opportunity to grow sales for brands targeting pet owners in the US.
This event is famous for brand surveys for which customers get rewards.
eCommerce companies can take this chance to promote various products that can help celebrate the end of Ramadan, from food to electronics to Muslims.
Grow environmental awareness among your customers by posting relevant content, making donations, and launching giveaways.
Readers expect this day to get discounts from bookstores and apps.
This day sportswear, equipment, wellness, and nutrition brands are very popular among U.S. citizens.
If your target audience is in Mexico, it is an excellent opportunity to show your honor to their victory over France in 1862 and promote themed products on social media.
This is a great promotional opportunity to reach audiences in the UK.
The UK celebrated it on March 19. Now, it’s a turn for the rest of the world.
Wine retailers, take your chance to boat revenue by targeting U.S. wine lovers. For others, it is one more opportunity to engage with followers on social.
If you want to establish a good connection with the LGBTQ+ community, support them on your website or socials with relevant posts or promotions.
Use this date to grow the environmental awareness of your audience if you missed a similar occasion in the previous months.
It is a globally known event to launch family- or friends-themed promotions.
What can be a better occasion for the footwear and seasonal stores to boost the flip-flops and relevant cloth sales than the beginning of summer?
Yes, now the father’s turn to celebrate. Greet them with relevant promotions or posts on social media.
With this event, you can target almost everyone because, secretly or in public, everyone thinks they are a great (selfie, cat, food, nature photographer.) So, for example, engage people to share visual masterpieces with your product to get a prize.
This famous holiday fits every brand, so take your chance to reach American audiences.
After Valentine’s Day, this is a second opportunity for sweets retailers to target chocolate fans globally.
Reach out to French customers with promotions under the liberty and equality concept devoted to the French Revolution.
Target sports fans all over the world.
One more opportunity for brands that skipped June Best Friends Day to engage people to present their friends some gifts.
In addition to standard discounts, you can use themed content to promote cat adoption and animal activism.
Use discounts to raise awareness of the specific issues impacting senior citizens.
Online pet stores, you know what to do: themed content, competitions, giveaways for the best pet’s photo, and discounts for fluffy paws owners.
Fashion, apparel, or clothing brands offer discounts to consumers who publish their fav bow tie on socials.
At the start of an academic year in the U.S., brands related to education and school launch special offers: tech, office, and cloth discounts.
Show your honor of laborers with relevant offers for consumers in the US and Canada.
Germans and everyone who loves this beer festival can’t ignore themed product gifts and discounts.
It’s the best day for the cloth retailers to sell rest of the summer collection.
Since 1980, brands that offer relevant products launch themed sales globally on this day.
There are so many people who love coffee around the globe. Use this occasion to reach out to them.
Have you missed cat’s and dog’s days? Here is one more chance to celebrate animals’ rights and welfare globally.
Starting with Americans, Halloween is a holiday celebrated globally today. Spooky designs, marketing copy, and Trick-or-Treating are only some topics to engage shoppers.
It is an opportunity for food and beverage delivery apps to reach horse racing fans in Australia.
This is an Indian religious holiday when people buy accessories, clothing, and decorations.
Turkey, cranberry sauce, and pumpkin pie are the most famous attributes of this American holiday. Use these visuals to get people into a holiday spirit.
It is the holiday of the best deals on the web. Naturally, people expect brands to advertise significant discounts and free shipping.
Those who skipped the Black Friday deals enjoy the opportunity to get great deals from online retailers.
Here is when the 8-day Hanukkah starts. People of the Jewish community would like to buy traditional food like potato pancakes or donuts and small gifts online.
It is the last opportunity for customers to shop for Christmas. This holiday fits all customers and brand types.
People don’t shop on this day. They did this two weeks before. On December 25, Christians celebrate the birth of Jesus. So you can catch their attention with Christmas-themed activities that generate excitement.
It is the start of 7-days honoring the African heritage in the African-American community. People share gifts and spend time together, so you can engage them with Kwanzaa-themed deals.
The best time to inspire people to meet their goals with the help of your products.
Now you have a list of dates to choose from. But not all of them are relevant to your target audience. To build an ideal eCommerce content calendar for 2023, consider the days most significant to your customers.
Who do you hope to draw in and introduce to your brand and products? You must identify your target market to create the finest marketing plan.
Consider the qualities of your typical clients. They, who?
Once you’ve defined those traits, you’ll clearly know who to target when promoting holidays and personalized goods.
An eCommerce marketing calendar is a list of all possible industry events and holidays created to plan your marketing campaigns, projects, and sales strategies during a year.
The best season to focus your marketing campaign plan is winter. But there are the most popular seasonal campaign periods marketers should use –– Valentine’s Day, Easter, Halloween, and Christmas.
Usually, people have additional days off on federal holidays, which is a perfect occasion to exchange gifts with friends, colleagues, or family. Brands know that and motivate consumers to buy with free shipping and discounts. So yes, these dates are worth your attention too.
