The value of a visual UGC gallery on your brand’s site is undeniable. Consumers who view visual UGC spend 90% more time on site than shoppers who don’t, so it’s clear that this influential customer content is no longer a feature that’s nice-to-have — it’s essential.
But, there’s a catch.
Shoppers may be inspired by this visual content, but they’re often leaving the site before reaching a product page. Without a clear path to take them from browsing to buying, shoppers are ending their journey without the most crucial component: the purchase.
So, how can brands translate those moments of visual inspiration into more actual purchases?
We’re thrilled to announce our new Add-to-Cart functionality for Shopify brands, making it easier than ever for shoppers to purchase directly from visual UGC.
Seamlessly transition from inspiration to instant purchase
With the Add-to-Cart button on customer photos and videos in your visual UGC gallery, shoppers discover …
This story continues at Yotpo
This article was originally published by our friends at Yotpo.
