July’s almost over which means back to school season is quickly approaching! Families are spending the most they’ve ever spent on back to school necessities with overall spending hitting $33.9 billion this year. As an ecommerce brand, now’s the perfect time to create email campaigns that drive traffic and sales to your online store and increase your revenue. Your subject line and email template are two of the biggest factors in increasing your open rates and getting your subscribers to click through your email. We’ve got you covered for all things back to school, so if you want to do some extra-credit learning, keep reading!
Subject lines are the first thing readers see – you don’t want your email to get lost in a noisy inbox. Using puns or emojis are simple but effective ways to grab your customers’ attention and stand out in their inbox. With these 30 subject lines, you’ll engage your customers and get them to open those emails. Let’s dive in!
Related: Learn More about Hive for Ecommerce
Now that you’re ready with eye-catching subject lines, you want well-designed emails that your customer will scroll through and click out to your website. Let’s take a look at these three examples that’ll increase your click rates and drive conversions!
Puma’s design reminds their customers of what they need to buy before the start of the school year. Their email is fun and engaging and directs the customer’s eye straight to the CTA which redirects them back to their website.
You don’t want to forget the college kids during your back to school campaigns! Ikea’s email highlights their college event that not only promotes their products but also their weekend of giveaways, workshops, and special offers. Starting college is a stressful time for most parents and with this simple email, Ikea reminds their customers that they’re there to help with whatever the parents or new students might need!
Columbia’s email does a great job of highlighting their back to school products paired with the 40% off Summer Sale. Their sale banner is the first thing that customers see when they open the email so they’re more likely to click through to their website. A well placed CTA takes them straight to their website with additional links for specific product types as you scroll through the email.
Back to school season is one of the best times to engage and offer your best deals to your customers. A new school year is always fun and exciting and you want to bring that energy to your email campaigns. Remember, play with puns, use emojis, and include well placed CTAs, and you’ll be ready for the first day of school!
Want more homework? Check out some of our other email design blogs!
This article originally appeared in the Hive.co blog and has been published here with permission.
