PowerReviews Holiday Consumer Survey 2020 – Canada Edition

Our consumer survey of 650 Canadian shoppers highlights spending plans for the Holiday season, factors driving purchase decisions, likelihood of shopping online vs in-store and much more.

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  Overall spending level will be in line with previous years: Two-thirds (66%) said it will either stay the same or increase this year – despite market conditions.
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  Holiday shopping will start earlier than usual: Nine in ten will either start spending earlier or at the same time as they normally would.
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  Huge shift to ecommerce: 54% say they will spend more online this year than they did last, although 27% say they have no concerns about Holiday in-store shopping despite pandemic.
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  Looking beyond Amazon: 67% will buy from big box retailers other than Amazon and 68% will go direct to consumer this year.
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  Blended cross-channel purchase methods will be a big deal: 47% say they will use curbside pickup more this year than they did last.