PowerReviews Christmas Shopping Consumer Survey 2020 – UK Edition

Our consumer survey of 2,296 UK consumers highlights Christmas shopping spending plans, factors driving purchase decisions, likelihood of shopping online vs in-store, importance of Black Friday and much more.

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  Overall spending level will be in line with previous years: Three-quarters (75%) said it will either stay the same or increase this year – despite market conditions.
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  Holiday shopping will start earlier than usual: Nine in ten will either start spending earlier or at the same time as they normally would.
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  Huge shift to ecommerce: 59% say they will spend more online this year than they did last, although 32% say they have no concerns about Holiday in-store shopping despite pandemic.
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  Black Friday increasing in importance: 35% say Black Friday has overtaken New Year’s Sales in importance.
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  Looking beyond Amazon: 67% will buy from retailers other than Amazon and 68% will go direct to consumer this year.