Hello everyone,
As we are a few days away from leaving 2020 for good, we decided to give you some last-minute ideas on how to make the most out of your marketing strategies – for the holidays and beyond.
We have compiled a list of valuable tips from industry experts that will help you increase traffic and engagement, boost conversion, generate more sales, and turn one-time holiday shoppers into year-round loyal customers.
Use some of these ideas for your next marketing campaign and make sure you won’t miss out on some amazing opportunities, even after the seasonal cheer is well behind us.
Get yourselves ready for the merriest of Christmasses and learn how to achieve great results with stocking stuffers men love…
We will open up the box of Christmas sweets with a special treat from us.
Now, more than ever, people want to spend some quality time with their families. So it is really important to prepare your marketing well in advance.
Viktoria Philbrick, Head of Content at SMSBump, is here to give you a good head start:
PRO Tip: Whatever you choose, make sure you pack your messages with holiday treats like some sweet discounts, engaging visuals and a catchy copy that will bring in the holiday spirit.
Checkout X
Next, we will focus on the last touchpoint of your customers shopping journey. Why? Well, because it just might be one of the most important, too.
Save each checkout and convert every holiday sale with these top tips from Rus, founder and CEO of Checkout X.
PRO Tip: Use shipping rate names and the ”Аbout” section of Checkout X to emphasize expected time of order arrival.
A fast and mobile-friendly checkout app for Shopify stores, Checkout X has built-in features to increase order conversion rates.
Every store needs a solid theme with conversion-optimized design that also integrates with all the essential Shopify eComm tech solutions.
Ricky Hayes is the co-founder of Debutify and his tips will guarantee your store’s higher conversion rates.
PRO Tip: Use any of the Debutify built-in features, such as the Sticky Add to Cart, to see an additional improvement in conversion rates.
A Shopify store theme trusted by leading eCommerce entrepreneurs, Debutify has built-in features and tools specifically designed to increase conversions.
Push messages are an essential addition to email and newsletters, that work very well on desktop and mobile devices.
Felix is the Head of Partnerships at Pushowl and he explains the importance and benefits of using push notifications during the festive season.
PRO Tip: Use Pushowl’s Shipping Alerts to keep your customers updated about the status of their orders during busy periods.
Pushowl is a push notification platform for Shopify stores, with advanced features including user segmentation, personalization, message automations and more.
Around the holidays people are shopping a lot more than usual and brands are competing to get their offers seen.
Olivia is the Product Marketing Manager at Yotpo and she explains how you can make the most out of the holiday sales frenzy by focusing more attention on collecting reviews.
PRO Tip: Connect your Yotpo Reviews program with Yotpo Loyalty and you can reward loyalty points for review submissions. You’ll increase customer retention and build on your loyalty program.
With Yotpo Reviews you can collect high-quality product and site reviews, photos & videos to build on your store’s social proof and enhance your website’s SEO.
This year was like no other, so you may need to come up with some out-of-the-box ideas and make certain tweaks and accommodations in your promotional strategy this season.
With many years of experience with holiday campaigns and on-site conversion Rob, Director of Solutions at Justuno, has the insights to help you tackle the change.
PRO Tip: Use Justuno’s intelligent Audience Segmentation feature to deliver personalized and relevant content to your returning customers or other key website audiences.
Justuno is one of the most advanced onsite promotion suites, with a host of features to create, optimize and convert website visitors.
It is getting increasingly difficult to capture the attention of shoppers. With this year’s eCommerce boom and current high-street retail situation the competition between stores is stronger than ever.
Adam is the CEO of Blend Commerce and his main tip for us this holiday season is to make better use of our customer data, to improve our marketing efforts and results.
PRO Tip: Add a discount coupon for those customers who complete your holiday quiz or survey. You will get higher engagement rates, and therefore generate more holiday sales.
Blend Commerce is a full-stack Shopify agency that helps store owners to design, develop and grow a high-converting website.
So far we covered a lot of ideas for actions you can take proactively at the upper stages of the sales funnel. But what about post-purchase strategies this holiday season?
Ruth, the Co-founder of ReConvert has built a high-converting app with that in mind, and her advice is straightforward, don’t underestimate the purchase and post-purchase steps of your sales funnel.
PRO Tip: Use the post-purchase Thank-you page to collect customers’ birthdays with a birthday gift incentive. You will enrich your audience information and potentially increase your customer’s loyalty.
ReConvert is a Thank-you page upselling and cross-selling app that includes a number of features designed to increase post-purchase conversion rates.
We covered plenty of email and SMS strategies so far, but there is one more communication channel that deserves some extra attention this holiday season – Facebook.
As the Head of Content at the Messenger marketing app Recart, Ben is the perfect guide for using this channel for your festive marketing.
PRO Tip: Mix different channels to build a fuller customer profile. You can use a Recart messenger bot to collect the phone numbers and email addresses of your website visitors and then choose the most appropriate marketing channel for each, be it Messenger, SMS, or email.
Recart is a Facebook Messenger bot marketing app with features that include abandoned cart automations, shipping notifications, product recommendations and other one-off campaigns.
No one knows what the future holds, but one thing is for sure: offering a high quality customer support should continue to be #1 on your lists of priorities, if you want your brand to thrive.
Chris Lavoie, Technology Partner Manager from Gorgias, gives valuable advice on how to increase the lifetime value of each of your customers, minimize churns and in short – how to keep you customers happy.
Pro Tip: Use the super powerful “Where is my order” Gorgias feature. With the help of some IF statements and few key variables it creates a ticket bringing all this information together and sending a personalized response to the customer, containing all the required information – all this without the need of an actual support agent.
Gorgias is an eCommerce helpdesk app that helps businesses provide automated customer service and support solutions.
And now that we have heard all kinds of super-valuable tips from our tech partners, let’s spare a minute and talk about the future of eCommerce.
Derric Heynie, the Chief Ecommerce Technologist of Ecommerce Tech is here to share with us some predictions about the top industry trends in 2021:
Ecommerce Tech is a platform and meeting place, where eComm professionals can discover, read about and connect with the right apps and tools for their online store.
And here is our last tip – coming directly to you from Dimitar Toshkov – Growth Expert at SMSBump:
PRO Tip: Use SMS! Combine the strengths of each of our partner apps with the amazing open and conversion rates that make SMS such a powerful marketing channel.
We really hope you enjoyed our “12 Days of Christmas” video series. We tried to cover the entire sales funnel of your customers’ shopping journey, with actionable tips and out-of-the-box strategies that will supercharge your marketing for the holidays and beyond.
Thanks again for the lovely support from our tech partners and friends from Checkout X, Debutify, Pushowl, Yotpo, Justuno, Blend Commerce, ReConvert, Recart, Gorgias and Ecommerce Tech (in order of appearance).
Happy holidays from all of us at SMSBump, have a very merry Christmas and here’s to a spectacular 2021!
