NEW YORK, February 10, 2021 — Yotpo, the leading SaaS-based eCommerce marketing platform that helps retail brands accelerate online revenue growth and bolster customer loyalty, today released its annual brand loyalty study examining the
Yotpo’s survey of nearly 4,000 adults 18+ across the globe conducted in the tail-end of 2020 suggests that the COVID-19 pandemic pushed consumers to be even more brand loyal compared to previous years, and that customers are more likely to take action as a result of their loyalty to brands. For example, those willing to spend more on a specific brand despite cheaper options jumped from 34.5% in 2019 to 56% in 2020. Additionally, nearly 68% of 2020 survey respondents said they would join the brand’s loyalty program versus under 60% in 2019.
“Our data shows that the COVID-19 pandemic was an opportunity for brands to create meaningful, hu …
