Want some help with email newsletters?
If so, you’ll find great email newsletter templates here (if you’re a Shopify store owner, you can customize and use them, too). We’ve added email template tips to help you make beautiful and engaging newsletters.
But there’s more. How about seeing how others employ these tips? If that sounds good, take a deep dive into the newsletter examples section. But stick around until the end: there’s a compilation of useful email marketing resources for entrepreneurs and marketers.
Jump to content sections:
Email Newsletter Templates
Email Newsletter Examples
We’ve collected 15 email newsletter template designs from Firepush Email Marketing. Note that Firepush works only on Shopify, so using them requires a Shopify store. But the best practices and tips apply to every platform 😉
Guidelines to use templates:
This email newsletter template is perfect for ecommerce stores to announce sales. The message has a large hero image, which is great for displaying announcements and other messages.
Ecommerce businesses will also appreciate the two call to action buttons in this newsletter example (“Shop women” and “Shop men.”) They encourage recipients to check out the sale, and the contrasting black color makes them impossible to miss.
With this email newsletter template, you can promote sales and promotional offers at your Shopify store. It opens with a message about the sale—great opportunity to motivate recipients to go see products.
To give customers a little taste, this easy newsletter template also includes a couple of discounted products. The prices before and after the discounts show how much they can save (41% of customers shop because of discounts, by the way). You can add more products, of course, as this newsletter sample is customizable.
You can use this newsletter sample to update customers on new product arrivals. It opens with a quick message, so you can add a personal touch and write some words to encourage customers to engage.
To get people to check out the products, this email newsletter template design includes product sections. The original template has four, but you can add more. Just keep the number of products under ten—we don’t want to overwhelm customers.
For more sophisticated results with your emails, consider using these eye-catching templates that offer versatile designs to elevate your communication and stand out from the crowd.
This marketing email template shares a sale promotion. You can use it to promote your offers and special deals, but it’s also good for flash and sitewide sales.
Two great features to note in this online newsletter template. First: it’s short & sweet, so you’ll convey your message very easily. Second, the template has a section for a promo code or a discount to make the deal even more attractive.
This email newsletter template is designed to drive customers to product pages. It has numerous content sections to raise awareness of many deals. There’s also a large hero image with a free shipping announcement, which is a good way to grab attention.
You can use this newsletter template for different marketing purposes. Add popular products, and you’ll make a great newsletter to drive sales. Want to encourage in-store visits? Place a section with in-store deals to get them interested.
Promote a bunch of products with this simple newsletter template. Write a compelling message to encourage customer engagement, add attractive product visuals to grab attention, and place some branding—and you’ll have a beautiful email.
Ecommerce businesses from all industries can use this sample newsletter template. The email layout makes it work well in terms of product presentation and structure.
This newsletter template design is great for retailers to drive traffic to multiple product categories. It opens with a headline that conveys the main message, so the recipient doesn’t even have to scroll down to understand what it’s all about.
One great thing about this newsletter template is the use of white space. As you’ll see in the email examples section, this technique is important to keeping readability high.
If you’re looking for email newsletter templates to promote blog posts, consider this one. It’s packed with different sections to share blog articles, ebooks, success stories, videos, and other content with readers.
Unlike marketing email templates above, this email design is content-focused. This means more parts with written content to allow sharing story previews.
Take a look at this email newsletter sample if you’re running a blog. The layout allows sharing multiple types of content while keeping the message readable—a great quality of blog newsletter templates.
Owners of cooking blogs, for example, can send recipes, ebooks, articles, videos, and other content with this newsletter template. All they need to do is add visuals and short content descriptions.
Want to make a great first impression as a company? This newsletter template can help. A dark theme here creates an elegant look and also ensures high readability, which is perfect for presenting content.
Most written content is presented in light-colored sections, so you won’t have to worry about readability on the dark background. But everything can be changed in this cool newsletter template thanks to the email editor, so you’ll find the perfect design.
Here’s one more template for a blog newsletter. This time, it has a light background, but follows the same, tried-and-tested email layout (hero image on the top and content sections below). The text is brown and black on white, so it’s easy to keep content readable.
So, if you’re looking for a simple newsletter template that highlights your content, consider this one.
This dark-themed email design is perfect for a weekly email newsletter template. You can share links to product pages, search pages, and blog posts—the layout allows combining these elements naturally.
You can improve this versatile layout even further. One idea is to add trust signals like notifications about free booking cancellation, minimum deal costs, and photos of properties.
This newsletter template design was made for sharing surveys. You can send this email to collect customer feedback about your business or customer service. Giving feedback is easy: the customer just has to click the button to go to a feedback form.
Also, note the customer service section at the bottom of this email newsletter template. It’s a good way to encourage shoppers to get in touch—all they have to do is reply.
Another great email newsletter template for hotels. It’s best for sharing different types of content, including product pages and blog articles (but you can add more sections).
The template opens with an image of a beach, which is hard to resist. Below, you can add some hot deals, discounts, or other offers, and send blog posts to help clients choose the destination. And there’s plenty of CTA buttons in this newsletter template to convert that interest.
This simple email newsletter template was designed for personal blogs. But the straightforward layout format makes it suitable for B2B newsletters, too—there are multiple content sections to customize.
Use this website newsletter template to give value to your potential customers or blog readers. Be sure to add your social media profiles to allow people to follow you on Facebook, Twitter, and Instagram.
Now, let’s see how online businesses are using similar email newsletter templates to engage customers. These examples can give you ideas to use specific email newsletter formats, layouts, and techniques to engage subscribers.
This newsletter sample design has a black background and a single content column. Holo Taco, a nail polish seller, uses this format to showcase products with customer-generated content.
Takeaways:
This is a simple SaaS company newsletter design. Thanks to a clear, single-column structure, Canva presents a lot of information in an easy-to-understand format.
Takeaways:
Paysend, an international money transfer service, uses this two-column newsletter format to share blog articles. It’s simple, minimalist, and easy to navigate.
Takeaways:
This message follows the essential format rules of email newsletter templates: a large hero image, a few columns with products, and a contrasting CTA button. This way, Threadless has a good chance to convey its marketing messages.
Takeaways:
What if we move the hero image from the top to the bottom of the newsletter? The marketing team at Beardbrand added a customer review at the top, and they ended up with this creative newsletter template design.
Takeaways:
This ecommerce email newsletter has a simple goal: drive traffic to the company’s website and get sales. Giving a clear message was a must, and Lessa did a great job.
Takeaways:
This newsletter example uses an influencer to engage customers. Such a tactic requires brands to provide relevant advice and tips before offering products.
Takeaways:
This email template sample’s visuals and structure are amazing. The 5TH used high-quality images to encourage customers to check out the new watch, which was a must. Also, note how each content section adds something new to help learn about the new product.
Takeaways:
Asphalte uses customer feedback to design clothing, so it often sends surveys to learn about buyers’ preferences for the next season. Getting an appreciable amount of feedback requires clear and engaging emails, and the brand does that well.
Takeaways:
Why even read this beautiful email newsletter? Redbubble does an amazing job explaining why the recipient needs to check out the latest designs and presenting some options to consider.
Takeaways:
Want to engage more customers with email marketing?
Consider these detailed guides:
Designing great email newsletters is simple.
Seeing the best practices of designing email templates will help you make amazing designs. Thanks to these template examples and tips, you’re now much better positioned to create engaging newsletters.
Mix this template design knowledge with valuable email content, and your email marketing should bring you conversions. Good luck!
Oleksii Kovalenko
Oleksii Kovalenko is a digital marketing specialist with a degree in international marketing. He has over 6 years of experience in helping entrepreneurs build, promote, and improve ecommerce stores. Oleksii’s goal is to help business owners understand their customers and build successful online businesses.
Besides digital marketing, Oleksii is interested in technologies that help fight climate change. Recently, he completed a course in carbon capture and storage technology from the University of Edinburgh.
Feel free to connect with Oleksii on LinkedIn.
