As sustainability initiatives accelerate within and beyond the eCommerce landscape, shoppers are beginning to keep score, and not just with their wallets. The buzz surrounding eco-friendly brands continue to grow at a rate that doesn’t appear to slow down. With that, winning consumers now requires more than just implementation. The Intergovernmental Panel on Climate Change’s (IPCC) 2021 end-of-year report alerted consumers and brands directly impacted by the global climate change crisis.
This report inspired immediate action, and consequently, sustainability and eco-friendly initiatives are becoming standard practices for eCommerce brands. This progress raises another challenge for eCommerce brands — marketing. Informing consumers about new sustainable initiatives and other value-centric business practices is no easy feat.
Nonetheless, with the right marketing campaigns, partnerships, and best practices, brands can increase engagement, build brand loyalty, and help the …
