Episode 22: Google Analytics, Tag Manager, Attribution. What Does It Mean And Why Is It Important For Growth?

Welcome to Episode 22. On today’s episode, I sat down and had a chat with Brad Redding, the co-founder of Elevar, an automated analytics platform. This solution mines your data, automates the analysis, and provides curated insights to help you take action. You can consider Elevar your trusty 24/7 data analyst assistant that is always working to provide optimization and marketing tips.

Today you’ll learn:

• What some of the challenges are to be more data-driven
• What successful Shopify store owners do to grow and scale
• How to use data for everyday execution and strategy

Links and resources mentioned in this episode

• Elevar  <- 30-day free trial including Google Tag Manager install and analytics audit
• Google Tag Manager Suite
• Avinash Kaushik
• Google Optimize
• How to implement Google Optimize on Shopify

Click to Tweet

[click_to_tweet tweet=”Test everything. Don’t make blanket changes to your store without testing/validating first at risk of hurting your business.” quote=”Test everything. Don’t make blanket changes to your store without testing/validating first at risk of hurting your business.” theme=”style1″]

[click_to_tweet tweet=”Don’t try to tackle everything at once; start small and build up proper data tracking optimization program.” quote=”Don’t try to tackle everything at once; start small and build up proper data tracking optimization program.” theme=”style1″]

Thanks for listening

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