A Guide to Driving Traffic To Your E-Commerce Site

Your website may look flashy and modern, with well-priced and sought-after goods on your product pages, but no e-commerce site can be successful if it’s not drawing in visitors. So despite having a lot to offer, your visibility on the internet is far more important than the quality of your goods. In this sense, concentrating on traffic and increasing clicks through to your website should be a top priority for any e-commerce website. Here’s how you’ll do it, in three easy steps.

Google Listings

You’re aware that when you type in a product name into Google, you’ll be offered a shopping tab that shows that product from several different online retailers and e-commerce websites. This is a Google feature to help shoppers compare prices and quickly access different products and companies without laboriously trawling through different websites. Your products need to be shown here, too.

They won’t be shown unless you take the time to format your product photos, descriptions, and prices to match Google’s specifications. You can learn more about how to get listed in this way on Google by searching through Google’s own guides. However, what’s key is that getting seen here can rapidly boost your traffic – not just to that specific product listing but also across your website.

SEO Boosting

Next up is the wacky world of SEO, where small yet technical tweaks to your website, your web copy, your keywords, and your hyperlinks can have a huge impact on where Google decides to place your website on its search engine results pages. Improving your SEO serves to rank you higher, which in turn means more clicks through to your website – and of course, more traffic.

If you have the time and the cash, an SEO boosting strategy is guaranteed to get you more hits on your site. To really make your changes stick, contact SEO experts who’ve been in the game for several years and with hundreds of clients. Visit www.clickintelligence.co.uk to learn more about what SEO experts can do for your web traffic.


There’s nothing more enticing to your average consumer than the promise of a good deal. If it’s exclusive or time-limited, even better. What you want to do is to create a buzz around your website and your products, which will spread across the internet as discount and voucher websites report on your amazing deals.

The timing of your promotions matters of course. If you run discounts during peak sales season, you’ll be competing against hundreds of other e-commerce sites that are also reducing the price of their products. You might simply not get seen among the noise. If you run a discount campaign during a slack period, you’ll find more online shoppers who surface on your website, interested in your wares. Discounts draw in web users, so use them wisely and you’ll increase your sales dramatically.

Use the three above tips to make sure you’re doing all you can to increase traffic to your e-commerce store throughout the new year of 2022.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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